The most common mistakes made by those who don't plan their Digital Marketing strategy

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But even if everything goes according to plan, even the most experienced marketing professionals have made mistakes because they failed to pay attention to some points that are essential to the strategy. Here are the most common mistakes made by those who do not plan their digital marketing strategy or even by those who planned but missed something.

Not paying attention to consumers’ needs


It may seem basic, since the first step in creating a digital buy phone number list plan is researching and understanding your target audience. But believe me, it happens. This is because many entrepreneurs know their personas but forget to focus on the needs of these people, assuming that they have different customer profiles.

But the truth is that you need to apply the concept of personas, where your team uses this concept to define the profile of the ideal consumer and direct communication to the customer profile that your company wants to reach. This is the customer profile that your company needs to speak to, even if there are other consumers with different profiles.