To improve our website's SEO, it's important to obtain quality backlinks from high-authority domains, ideally those that have a similar theme to ours. Within the framework of inbound marketing, we focus our strategy on offering valuable content, and within this framework, there are ways to obtain many backlinks organically.
Below, we show you 4 strategies that will help you get backlinks:
Linkbaiting
Have you ever shared or mentioned a link to an article on a website that you found super interesting? It explained how to do what you were looking for, helped you resolve a question, or taught you something, for example. That's precisely what linkbaiting is. Try to create chile mobile database quality content about what you know, such as a tutorial, with the goal of making that knowledge or information available to everyone in a structured and engaging way. Remember to use infographics ; they'll boost your linkbaiting even more.
Link Roundup
An example of a link roundup would be a post that compiles a selection of external articles that are a reference, that is, high-quality articles. For example, let's say we write an article on the five best techniques for building links, and we link each of those techniques to an article from the blogs of five digital marketing experts. In this case, we're doing a link roundup.
If we create quality content and focus on linkbaiting, what we can do next is encourage our information to help and complement other high-authority blog articles that discuss that topic, and to include a reference to our article and link to us.
Guest Blogging
A good strategy for getting links is to collaborate with other blogs that interest us. This collaboration involves creating quality content, as experts, for publication on those blogs. It's like being a journalist writing for a newspaper.
Most blogs that work on their SEO professionally value including quality content from third parties, as it greatly aids their editorial strategy. Obviously, this relationship must first be established, so above all, we must be considered a benchmark in our field for people to consider publishing us.
Skyscraper
Surely you've ever been searching for information about something and come across interesting articles with some information, but it's not entirely complete. You've continued browsing until finally, after reading 5 or 6 articles, you get a summary of all of them and finally have all the information you wanted.
Now imagine you contact those 5 or 6 bloggers and tell them you have a spectacular article that significantly expands their article, and that you offer them the option of adding a link to our blog so their readers can learn more. Of course, you have to ask politely, and bloggers need to see us as experts in the field, so the way you contact us is very important.
That's the skyscraper technique. Interesting, right?
We hope these four ways to build links will help you improve your SEO ranking. As always, if you create quality, original content and offer that added value as experts to your target audience, you'll ensure your link building is natural and Google will improve your visibility in search results.
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