What is h2h marketing and how to successfully apply it in MLM business

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Network marketing is more effective than traditional business in many ways due to the h2h (human-to-human) concept. "Humanization" of business has become a powerful trend that promotes sustainable development of enterprises by building strong and trusting relationships with clients and partners.

What is h2h

H2H (human-to-human) is a marketing concept that emphasizes human interactions and the emotional connection between a company and its customers. Unlike traditional B2B (business-to-business) and chinese america data B2C (business-to-consumer) models, H2H emphasizes that any business consists of people interacting with other people. Thus, according to h2h, your business should be identified with a specific person or group of people, not a faceless organization.

In the era of global digitalization, where the online space is often impersonal, people are looking for an emotional connection. Brands with a "human face" gain a significant competitive advantage over those who prefer a dry and neutral position. From a psychological point of view, a living person inspires more trust in the audience, which significantly influences the decision to purchase or enter into a partnership with your company.