What is 3C analysis?
Purpose of 3C Analysis
Key points for a successful 3C analysis
How to do 3C analysis
summary
If you work in customer acquisition or marketing, you may have had the experience of struggling with the following types of obstacles:
We are implementing various marketing measures, but they are not producing results.
I don't know the root cause of why the measures are not working
This is often due to targeting and appeal methods that are misaligned with actual needs.
To avoid such problems, Alive focuses on " 3C analysis . "
3C analysis is a research south africa business email list/ framework used to conduct the first current situation analysis when considering a marketing strategy.
We have briefly touched on 3C analysis in previous marketing-related articles, but this time we will explain it in more detail and in an easy-to-understand manner, including specific ways to put it into practice.
If you are able to properly implement 3C analysis, the results of your marketing initiatives will definitely improve, and issues and improvement measures will become clearer.
I hope that this article will help you learn how to put 3C analysis into practice and improve your skills.
Please be sure to watch until the end.
What is 3C analysis?
3C analysis is a framework used to gain a bird's-eye view of the current business environment and correctly formulate a marketing strategy.
These "3C" are:
Customer (customer/market analysis)
Competitor
Company (company analysis)
It refers to the following three elements:
Customer (customer/market analysis)
Customer (market analysis) involves analyzing the size and trends of the market, the trends and needs of target consumers, behavioral patterns, purchasing tendencies, etc.
How quickly and accurately you can respond to consumer needs is a key factor that determines the success of your marketing initiatives.
Competitor
Competitor analysis involves detailed research and analysis of the strengths and weaknesses, strategies and measures, market position and share of your competitors, such as companies, brands, and products.
With this information, you can develop strategies to give your company a competitive advantage.
Company (company analysis)
In the Company (self-analysis) stage, we comprehensively evaluate our company's strengths and weaknesses, resources and capabilities, management status and organizational structure, etc. based on the results of an analysis of market conditions, consumer needs, and competitors.
This will help you clarify what value your company can provide to the market and what improvements you need to make.
The appeal of the 3C analysis is that it allows you to combine these three elements to get a comprehensive picture of your business environment. Rather than just analyzing each "C" individually, you can explore the synergies that arise when they are interrelated, allowing you to develop a more robust and effective strategy.
Purpose of 3C Analysis
"3C analysis" is an analytical framework based on the three elements of Customer, Competitor, and Company, and performing this analysis can provide the following benefits:
Understand the market correctly
By conducting a 3C analysis, you can clearly understand market trends, consumer needs, competitors' movements, and your company's position. This information is extremely valuable when developing new products and formulating marketing strategies.
For example, by clearly understanding what kind of people want your company's products or services and what is selling, you can clarify the "value" that your product requires.
Build a foundation for marketing strategy design
By conducting a 3C analysis, you can organize fact-based data, which can serve as a solid foundation for planning marketing strategies such as product development, advertising methods, and appeal content.
A solid strategic foundation enables you to implement logical measures with a consistent focus.
Visualize your company's competitive advantage
By comparing yourself with your competitors and analyzing your own strengths and weaknesses, you can discover your company's competitive advantages and develop policies to strengthen them.
By actively promoting the areas that differentiate you from competitors as your company's strengths, you can enhance the uniqueness of your brand and lead your marketing initiatives to success.
Early detection of your company's weaknesses and problems
By conducting a 3C analysis, you can get a bird's-eye view of changes in the market, the movements of your competitors, and your company's weaknesses vis-à-vis your competitors, allowing you to take appropriate improvement measures early on.
It is important to hone your product's strengths, but you should also quickly address any weaknesses you have compared to your competitors.
Build a shared understanding among your team
By sharing the results of the 3C analysis, members of the organization and clients can have a common understanding of the current situation of the market and the company, which leads to a consensus on the direction and smooth communication. This allows all the people involved in the project to work together on measures.
3C analysis is an extremely effective tool for organizing complex market and business situations and deriving concrete, strategic actions.
To put it simply, the 3C analysis is like a "map" for selling products and services effectively. The idea is that everyone will use this map to move forward in the right direction.
