Gong, for example, created a sales tracking

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For example, have you overcome a marketing or sales challenge? Upgraded to a new system? Create a case study and add a lead form. 4. Share internal resources like spreadsheets This easy lead generation strategy leverages resources you likely already have. Think about the spreadsheets or checklists your team uses to make your job easier and consider using them as lead generation tools by converting them into downloadable resources for your target audience. Use B2B marketing and sales content to answer questions for potential customers with internal resources. This transparency helps to build trust and establishes your brand as a thought leader in the space.

template they offer as a downloadable resource: Creative lead generation spreadsheet cambodia email list 195181 contact leads from GongUnlike an ebook or white paper, this resource doesn't require investing a ton of time. Look for resources your team already uses and generate a clean template for your audience. Give it a try: Think about the spreadsheets, checklists, and guides you use in your current workflow. Make sure they'd be useful for your target audience, then create a gated version. 5. Use lead-generation ads on platforms like LinkedIn and Facebook Not all B2B lead generation ideas need a downloadable asset.




Several social media platforms, including LinkedIn and Facebook, have a specific ad format that allows you to easily capture potential leads right in the ad. Give it a try: Consider allocating ad budget to lead ads on Facebook and LinkedIn. Make sure not to add too many form fields and target BOFU leads for best results. Leadfeeder tells you when leads visit your website Generating leads is just the start. Once you have a list of leads, you'll need to nurture them through the funnel. With Leadfeeder, you can see what companies visit your website, where they go, and use our automation to send the info to your CRM.