Luckily, lead generation in 2023 is more intuitive than ever, thanks to tools and practices that can make your job a lot easier. Follow our 3 simple tips to get the most out of your lead generation funnel!
Start from the creation of the need
Even before the lead generation funnel, there is another “funnel” that france phone number library you will have to deal with if you intend to leave an impression on your future customers.
This is the process of Demand Generation , or generation of need: the set of techniques that generate attention towards your product or service, making you a true point of reference in the sector.
The AIDA (Awareness – Interest – Desire – Action) model is grafted in its final stages onto the lead generation funnel, which starts right from the moment in which a user, completing a conversion, traditionally qualifies himself as a lead .
Find out more about Demand Generation in our dedicated in-depth article:
⇒ B2B Demand Generation: Your Future Customers Need You!
Trust Marketing Automation
In an increasingly cookieless Web , doing digital marketing is anything but simple. On the other hand, how can we reconcile the need to obtain market data with the right of users to increasingly safe navigation?
To address this situation, the step forward that we marketers can take today is to choose the latest generation of marketing automation tools , capable of making the most of so-called first-party data and more.
Through clustering tools powered by Artificial Intelligence , for example, you can make the most of the data obtained in the initial phase of the funnel and create personalized campaigns on the target audience segment and KPIs you intend to reach.
Find out more about the latest frontiers of Marketing Automation:
⇒ Marketing Automation and Artificial Intelligence: 4 present and future scenarios
Or find out more about the Neosperience suite of technological solutions !
Personalize, or rather… hyper-personalize!
Putting the customer at the center of the experience of using and purchasing a product and service is an increasingly urgent need, especially in the B2B sector.
For this reason, hyper-personalization represents a radical change in marketing strategies and tools, rather than a simple evolution of the practice of audience segmentation.
Combined with the automation techniques we mentioned in the previous paragraph, hyper-personalization allows companies to implement digital and inbound marketing campaigns tailored not only to a segment of the public, but to each customer , revolutionizing the customer experience.
Learn more about hyper-personalization in our dedicated in-depth article:
⇒ Hyper-personalization and Marketing Automation, the future of Customer Experience
