5. Increase CVR You can improve CAC by reviewing the entire design of your homepage and increasing your CVR (conversion rate). Even if you run web or social media ads, if the page they lead to is not appealing, it won't mozambique email list 150000 contact leads lead to any inquiries. Therefore, review the design of your website, including its usability and design, to increase your CVR. [6] Case study of company that optimized CAC 4CAC Success Story Images Mynavi TECH+ is a business information media that provides the latest news, reports, seminar information, and more on the latest IT and technology.

When we measured the CAC for Mynavi TECH+, we found that the cost per customer acquisition for Organic CAC tended to be lower than that for Paid CAC. As a result, by redirecting the budget that had been used for web and SNS advertising to SEO measures, the number of leads acquired increased by 209%, the amount of sales contribution increased by 160%, and CAC was reduced. [7] Mynavi TECH+ marketing support service for those who want to lower their CAC Mynavi TECH+ offers marketing support services.