The fact is that online sales bring an ocean of opportunities that go beyond e-commerce. You can sell on marketplaces, through social media and even join affiliate programs. Did you like the idea and want to know how to boost your online sales? Below, we will give you some tips on this subject. Check it out!
Why enter the world of online sales?
The logic is simple: if consumers have embraced online shopping, companies need to establish a digital presence to remain relevant in the market.
Data from the 47th edition of the Webshoppers survey , conducted by Ebit/Nielsen, clearly demonstrates this movement. According to the report, in 2022 alone, the number of online consumers reached 108.9 million — 24% more than the previous year.
If we go back a little further in time, this growth becomes even more evident. In 2019, for example, in the pre-pandemic period, Brazil had around 61.8 million shoppers. In other words, since then, the number of consumers has increased by more than 76%.
And then there's the issue of revenue that makes any finance and banking email list entrepreneur's eyes shine. Also according to Nielsen's research, in 2022, Brazilian e-commerce had revenue of R$262.2 billion.
You can see that selling online is an opportunity to earn more, right? But that's not all. In short, the main benefits of selling online are:
absence of geographical limits;
wide range;
convenience and practicality;
full-time operation;
ease of measuring results.
How to sell online
What are the main online sales channels?
Just to clarify, sales channels are the digital spaces used to market products or services. In fact, anyone who thinks that everything comes down to e-commerce is mistaken, you know? In fact, there are a ton of opportunities to do business online. Below, we will list the main options. Check it out!
E-commerce
First of all, e-commerce is an exclusive sales platform for your brand. That is, when you open your own store, you are responsible for the entire management of the business.
This package includes: maintenance of technological infrastructure, contracting of payment solutions, logistics, customer service, inventory management — own, dropshipping or cross docking — and so on.
In any case, this type of platform is great for those who have a more ambitious project, you know? After all, despite requiring a high investment, with your own e-commerce, it is possible to work on the brand's branding, build your own reputation and even build relationships with your closest consumers.
On the other hand, an unknown brand has a little more difficulty gaining market share when opting for this model. This is because it is necessary to do all the work from scratch to gain consumer trust and sell.
See also: E-commerce guide — everything about e-commerce and tips.
Marketplace
Like e-commerce, a marketplace is also an online sales platform. However, instead of advertising products from just one brand, the tool brings together several sellers in a kind of virtual shopping mall.
You may not be familiar with the term. On the other hand, you certainly know or have already made purchases through Shopee, Amazon, Via Varejo and Magazine Luiza. Well, these are some examples of marketplaces.
In this context, the brand responsible for managing the virtual shopping mall takes care of aspects such as store layout, payment solutions, information security, etc. Some of them even offer logistics partnerships to reduce shipping costs for retailers and consumers.
In any case, in a marketplace, each seller is only responsible for internal operations, such as managing inventory and shipping products. In return, the store owner must pay commissions on sales to the marketplace administrators.
Even so, this solution is interesting for those who are entering the world of online sales. This is because you can take advantage of all the credibility already built by these brands to offer your products or services, you know? Then, the store owner can achieve faster results because of the great visibility.
Learn more: Difference between e-commerce and marketplace .
Social media
Instagram, WhatsApp, Facebook, TikTok , YouTube and so on. Today, most social networks have sales functions.
Through WhatsApp, for example, consumers have access to the product catalog, can chat with an attendant and make payments directly on the platform.
Therefore, it is not necessary to have your own e-commerce or operate in marketplaces to sell online.
Worth reading: Best products to sell on Instagram .
Affiliate programs
Do you know when an influencer shows a product and shares a link for the audience to buy the products through the address? Well, many times, these internet personalities earn commissions on sales as affiliates.
In these cases, it is possible to generate income without having products in stock. In addition, you do not need to worry about customer service or the entire infrastructure of a digital platform.
In fact, it's not just celebrities who can work on these platforms, you know? Many marketplaces make these promotion systems available to ordinary people.
