Surely you have had to change the URL of your page at some point and you have found yourself wondering how to do it without losing everything you had already achieved with your old address ( inbound links , SEO , etc.). Well, for a case like this there is the 301 redirect , a resource that allows us to redirect our old URL to the new one.
What is 301 redirect ?
As we said, a 301 redirect is a command that permanently moves the bulgaria phone number library of a page to a new location , in this case, the one that interests us. That is, when someone types the old address into their computer or clicks on it in the results that Google shows them, the 301 redirect will take them directly to the new one.
When to use 301 redirect ?
We can use this resource in 3 different cases:
When we change the domain or address of our website : this is the situation we have been explaining up until now. If we do not redirect the old address and it ceases to exist, the user who accesses that URL will encounter the error message 404 , with the consequent disappointment for him.
To redirect traffic to our page from other domains that we have purchased: we may often be interested in acquiring other domains that include the name of our brand or the name of the activity we carry out to ensure more traffic. But to do this, we need to redirect those URLs so that users reach the page that really interests us.
It is necessary to associate the conventions used on the Internet with our URL : to access the same page we can have several different URLs, for example http://mywebsite.com , http://home.mywebsite.com or http://www.mywebsite.com . One of the options we have in this case is to choose one of them as the main destination and use the 301 redirect to redirect the rest to that main address.
Now the question you're probably asking yourself is: How do you do a 301 redirect ? If your site is on WordPress, there are some plugins that allow you to easily do the redirect . The other way to do it is by editing a file on your server called .htaccess , for which I recommend you take a look at these tips from Google .
What is 301 redirect and when to use it
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