Technology and digital transformation have changed the way we do business today. And some changes happen so fast that there’s no time to update, right?
However, no matter what they come up with, one thing never seems to go out of style: attracting customers. What may change along the way is how to capture them.
But rest assured that this is what we are going to talk about today: how to attract customers today and boost your business with a continuous flow of the most important stage for those who work in sales.
In this article you will learn 8 ideas on how to attract customers and boost your business!
Ready to learn everything about how to attract more customers? Then enjoy reading!
“Don’t look for customers for your products, find products for your customers ”
Seth Godin
How to attract customers: what is customer acquisition?
Before finding out what to do to attract customers, you need to better understand what customer acquisition is.
Customer acquisition is nothing more than a strategy to attract consumers who are interested in your product or service and who will close a deal with you.
In order to attract customers successfully, before spending indiscriminately on advertising and paid media, you need to have good planning. This way, everything you do based on this planning will be more effective.
To do this, before learning how to attract more customers, you need to clearly define three stages of your business. See what these stages are before discovering the 8 ideas for attracting customers.
Product
First, know your product very well and all the advantages and benefits it brings.
You need to know your product like no one else to define a good advertising strategy and to be able to define the other two steps assertively.
Persona
Define your persona very well . The persona is nothing more than your ideal customer. It depends directly on the type of product or service being offered.
It is very important to define who your product is intended for, as this will determine how and where you will contact your potential customers.
Competition
Finally, do some research on your competition and australia business fax list find out how they are attracting customers. It is very important to be present where your competitors are as well.
This way, you will know where to attack first in the different fundraising channels.
How to attract customers: 8 ideas that always work
Now that you know how to define your product, who your persona is and where your competition is, it's time to learn how to attract customers.
Check out 8 ideas to attract customers below:
Indications
You can attract new clients by asking your current clients to recommend your work.
But don't worry, you don't have to rely on the goodwill of your customers just by asking them to recommend you. You can create this goodwill in them.
How? By implementing a referral program! This way, you can offer discounts and rewards to your customers if they refer you to a few people.
Partnerships
Another way to attract customers is through partnerships. You can form partnerships with a market niche that complements yours.
For example, if you sell online courses , a good partnership would be with a hosting platform.
Or, if you offer English classes and know someone who offers Spanish classes, you can create a partnership in which the client receives a discount when enrolling in both courses.
Influencers
Although digital influencers can also be considered a form of partnership, they end up attracting a different audience than conventional partnerships.
After all, influencers end up generating clients in a much more organic way, since influencer marketing is based on the trust that followers place in these professionals.
Inbound marketing
Of course, marketing actions to attract customers could not be left out. You can invest in inbound marketing, for example. It is another strategy to attract customers in a more organic way.
Inbound marketing is an online marketing strategy that uses content marketing to attract customers. This technique is used in blogs, podcasts, e-books and newsletters.
Social media
Social media is a great place to attract customers. Instagram , Twitter, Facebook, LinkedIn, depending on your target audience, can be good channels for attracting customers.
And anyone who thinks that it is only possible to attract customers by investing money in social media is mistaken. It is possible to gain customers organically if you know how and when to use them.
Paid media
If you already have extra funds to invest in promoting your brand, use paid media.
Paid media are paid advertisements to promote a brand or product. They can appear on websites, blogs, search engines like Google and YouTube, and social networks.
Free materials and services
Another way to attract customers is by offering free resources or services. You can offer a trial period of your product or you can offer materials related to it.
Just be careful not to oversell. Always remember to make the material make the potential customer want to get the product.
Customer Experience
Finally, offer a quality experience to your customers and promote it constantly.
To get an idea of the importance of customer experience, a study released by Track.co found that 63.3% of companies are increasingly concerned about the reputation of their products and services.
In other words, there is a constant investment by companies in improving both the final product and the entire customer experience .
For example, if you offer online courses, you need to make sure that your customer ’s entire learning experience is enjoyable. In this case, investing in a good hosting platform that offers all the necessary support is essential.
“Your most unhappy customers are your best source of learning”
Bill Gates
These were 8 spectacular ideas for you to finally learn how to attract customers!
Did you learn what to do to attract customers?
Attracting customers is one of the main steps of having a business and requires a lot of time and resources from your company.
But you will only achieve your goals if you plan correctly, in addition to diversifying the ways you capture customers.
