Outbound marketing: a great classic that works
Inbound marketing: when the customer comes to you
Inbound or outbound marketing?
Outbound marketing: a great classic that works
Outbound marketing includes all the so-called push techniques, i.e. which require putting the product forward and pushing it towards the customer by different interruptive methods (telephone prospecting, emails, advertising jingles). These techniques are used in both B2C and B2B.
How outbound marketing works
Outbound marketing is focused on the product . albania phone number library/ The goal is for the potential customer to see it by all means and without necessarily having asked for it. To do this, you have to attract their attention and therefore interrupt their activity. This is the definition of so-called interruptive marketing. In addition to being particularly polluting for the consumer who is constantly solicited by displays, television advertising, social networks or radio, outbound marketing is competitive by nature since all marketers must fight to attract the buyer's attention to their products.
Advantages and disadvantages of outbound marketing
Of course, considerable resources must be put in place for an outbound marketing strategy to work. On the other hand, targeting the right customer is quite difficult (unless you put even more resources into it). It does not allow you to properly qualify leads.
However, it is the fastest strategy to reach a large number of people quickly and it is the least complex method to use.
Inbound marketing: when the customer comes to you
If used incorrectly, outbound marketing quickly tires the customer and can also harm the company's brand image. Make way for inbound marketing (or inbound marketing). With inbound marketing, it is the customer who expresses his interest. For this, an inbound marketing strategy is focused on his needs and not on the product.
How does inbound marketing work?
Rather than seeking the customer's attention through intrusive advertising, inbound marketing attracts the prospect by offering them quality content that will encourage them to want to know more about the products and services offered by the company. This content is subject to specific processing in order to be easily found by the prospect via search engines and social networks. This is the purpose of SEO . Thus, instead of seeking out the customer, the sales department will be led to answer the questions that the prospect asks and offer useful answers that will interest the customer. The latter will then naturally want to know more about the company's products, which will see its credibility increase.
