In the digital marketing universe, gaining public visibility is the basis of strategies, but SMO is not just about reach, but also about being able to convey a message correctly, at the right time, to the people your brand wants to impact.
But if you’ve never heard of SMO or don’t know how to apply it, in today’s article, we’ve put together the main information and tips to help you start using these techniques. Check it out!
What is Social Media Optimization?
What is SMO?
You may already understand the meaning of the acronym SMO, but chief vp marketing officer email lists the concept of the term is broader. Just as SEO works for search engines, social media optimization aims to create relevant posts that engage the public organically.
To achieve these outstanding results, it is essential to understand how the brand works, define who the audience really is, plan the network strategy and know how to measure the results achieved.
Whether they are brands or personal profiles, social networks are growing more and more and, because of this, making your content reach your consumers with force, standing out from the competition, is the main point of the SMO strategy.
Why work with SMO?
Getting good results on social media goes far beyond just likes and comments and, with optimization techniques, it is possible to create appropriate content with the ideal language for your audience.
By using SMO tools, you can align content and create “rules” about how communication should be on social media. This is one of the first advantages. With defined web communication guidelines, even if there is turnover in the company, the brand’s positioning, language and visual appearance will not diverge.
Furthermore, it is worth remembering that having a significant reach, in isolation, is not enough to be considered a good performance. However, knowing how to reach your segmented audience, who really matters, your company achieves recognition, strengthens the brand and starts to have relevant interactions.
How to apply SMO techniques?
SMO: main techniques
If at this point, you have realized that network optimization can be the solution to improve your brand's performance on the web, now discover the main tips for applying this strategy!
1 – Know your ideal content
Social media is not a purely commercial environment. Therefore, avoid creating excessive commercial posts. Investing in content that is relevant to your audience, such as new information or entertainment posts, may be the best solution to retain potential customers on social media.
2 – Know how to make strategic publications
Have you ever thought about creating a super interesting post, but decided to post it at the wrong time, and the engagement wouldn't have the same performance? Understanding the days and times with the greatest possibility of interactions makes all the difference. You can check this information in the page statistics section.
Furthermore, it is important to emphasize that there is no ideal time, day or frequency for posting, these characteristics depend on your niche.
3 – Learn how to engage your audience
Social media engagement can be considered a thermometer for the quality of posts. The post may have a well-written text and beautiful artwork, but if the content is not relevant to your audience, engagement will not be ideal.
Want a tip?
Use your posting history to better understand what types of posts and content worked best on your feed and with your audience. Using hashtags is also a good option; study your niche to create hashtags that best suit what your customers are looking for.
4 – SMO and SEO
Did you know that SMO techniques can help you increase your SEO reach? A practical example of this is directing your traffic from social networks to the content produced on your business website and vice versa. In this way, SEO and SMO techniques come together to make your brand even more relevant on the web.
Did you like today's tips and want to implement SMO as part of your marketing strategy? Here, you can count on a team specialized in digital strategies to achieve outstanding results and consolidate your company on the networks.
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