In simple terms, digital commerce, also known as electronic commerce or e-commerce, refers to any commercial transaction carried out over the Internet.
Digital commerce is a comprehensive ecosystem that includes digital brazil phone number data marketing, search engine optimization ( SEO ), email marketing , data analytics, user experience, and more.
Relevance of digital commerce in today's market
Why do we care about digital commerce in today's market?
The answer is clear and direct: digitalization and the growing use of the Internet have profoundly and lastingly changed consumer habits.
Consumers are increasingly turning to the convenience of shopping from their homes or offices, with the product delivered right to their doorstep.
Customer expectations are also evolving, and digital commerce provides a means to meet these growing and changing demands .
Evolution of digital commerce
Evolution of digital commerce
Digital commerce is not a phenomenon that appears overnight.
It has been the result of decades of evolution and technological progress .
Let's take a brief look back in time to better understand how we got to where we are now.
E-commerce: beginnings and developmentE-commerce has its roots in the 1960s and 1970s, when companies began using Electronic Data Interchange (EDI) to share business documents.
However, the real boom in e-commerce did not come until the 1990s with the emergence of the World Wide Web .
Amazon and eBay, launched in 1995 , are two of the pioneers in this field.
They created an online platform where consumers could purchase almost anything from the comfort of their homes.
This marked the beginning of a revolution in the way people bought and sold goods.
As technology advanced and internet adoption became more widespread, more businesses began to join the e-commerce wave, greatly expanding the reach and diversity of products and services available online.
Transition to digital commerceWhile e-commerce laid the groundwork, digital commerce represents an evolution of this initial trend.
Unlike e-commerce, which focuses solely on the online transaction, digital commerce encompasses the entire online customer experience, from initial research to after-sales and customer service.
This transition has been driven by the rapid adoption of mobile devices , the rise of social media, and the growth of technologies such as data analytics and artificial intelligence.
These advancements have enabled businesses to engage with their customers in new and exciting ways, delivering personalized, user-centric experiences.
Digital commerce in the pandemic and post-pandemic eraThe relevance of digital commerce has further intensified in the pandemic and post-pandemic era.
Restrictions imposed to control the spread of COVID-19 have led to an unprecedented increase in online shopping.
Even those who were previously reluctant to shop online were forced to adapt, thereby accelerating the adoption of digital commerce.
In addition, companies have had to innovate rapidly to stay afloat in a changing business environment, driving the development of new technologies and business practices.
This has led to the emergence of hybrid business models, where online and physical experiences are intertwined so that the customer can move seamlessly between the two.
The post-pandemic era does not seem to be going to mark a step backwards in this regard.
Rather, it appears that digital commerce will continue to grow and evolve as businesses and consumers embrace the advantages it offers.
