Therefore, choosing a representative is very important to make clear both the information that will be passed on and the way it should be perceived.
In this sense, verbal and nonverbal communication play an essential role in the way a company conveys information to the public. In this post, we will talk about the importance of maintaining a balance between the two forms of communication. Check it out!
Verbal communication
Verbal communication is defined as language, whether spoken or written, that transmits messages through words. It is the most explicit form of communication and can be used in a variety of ways.
In a way, verbal communication varies according to the language and cultural influences of each country, but it has the same central objective. These variations mainly affect the spoken aspect of verbal communication.
Writing not only represents another way of communicating verbally, but also has the main objective of documenting the transmitted content .
Nonverbal communication
In turn, nonverbal communication encompasses any and all types vp purchasing officer email lists of communication that do not use words. In this sense, we can include factors such as tone of voice, body language and even the use of signs and clothing.
Nonverbal communication has some universal characteristics that are independent of regional and cultural influences. Certain gestures, with a few exceptions, are understood worldwide, and even facial expressions and changes in tone of voice convey clear messages, regardless of the language spoken.
Balance in verbal and nonverbal communication
When we approach communication made by a company spokesperson, we must take into account both verbal and non-verbal aspects.
In this sense, what is said must convey a clear and concise message, leaving no room for misinterpretation. As the “face” of the business, the spokesperson should never leave room for doubt due to an unfortunate choice of words or expressions.
Along with the verbal message to be conveyed, it is essential to also align the spokesperson's non-verbal expression. In other words, everything that is used outside of the spoken or written speech. Thus, companies that wish to convey an image of seriousness and credibility, for example, must be concerned with the clothing, body posture, gestures and facial expressions used by their spokesperson.
It is essential that both areas of communication are in harmony. A young company with a more informal discourse does not match a spokesperson who wears more sober clothes and has a more rigid posture.
Furthermore, the choice of words must also be inserted in the same context as the message to be conveyed.
Another very important aspect of nonverbal communication is the visual connection between the speaker and the audience. Looking directly into the camera in an institutional video, for example, helps create a connection between the spokesperson and the audience, capturing their attention.
However, care must be taken so that, together with the spoken message, this resource does not become annoying or even threatening.
Balance in verbal and non-verbal communication must be applied not only in a company's media training , but also in all forms of communication and transmission of internal and external information.
So, did you like our post? Then be sure to also check out our article on media training in practice: technical spokesperson vs. charismatic spokesperson!
Discover our blog
How to be a communications professional sought after by the market?
Communication is changing at the speed of light. And given the digital boom we are experiencing today, everything suggests that these changes will become increasingly continuous.
The scenario is the same in the market. While many companies are betting on product and process innovation to survive, marketing and communication agencies are racing to meet so many trends.
Understand the importance of planning in public communication
Communication by public service institutions seeks to inform the activities of the administration and its public agents in order to satisfy the principle of transparency and accountability to society.
Through efficient communication strategies, the agency ensures the population's appropriate access to data and information on public policies, the employability of resources, fiscal responsibility and management strategy.
