The market demands that companies become smarter. But do you know what that means? Organizations that use intelligence are those that know how to use their resources better and gain competitiveness based on one of the most important assets today: data.
In marketing , data is essential to create more efficient strategies, improve the consumer experience and build competitive advantages in the market.
However, we are now talking about Marketing Intelligence, one of the most important areas of business intelligence , which covers all the strategies to transform data into business intelligence.
In this article, we will cover what Marketing Intelligence is vand how you can adopt it in your company to get more results from your strategies. Keep reading to the end and learn!
What is Marketing Intelligence?
What are the areas of Marketing Intelligence?
What is the importance of Marketing Intelligence?
What are the benefits of implementing Marketing Intelligence?
Marketing Intelligence Tools
How to apply Marketing Intelligence?
What is Marketing Intelligence?
Marketing Intelligence is the set of processes and techniques for using data to optimize strategies and obtain better results in the marketing area.
The main intention is to structure information to support marketing decisions, so that the company faces fewer risks, takes advantage of market opportunities, understands the consumer better and, therefore, is more competitive.
To achieve this, companies need a marketing intelligence system that has tools and strategies for collecting, processing and analyzing data .
Likewise, it is also necessary to have a team trained in data intelligence, which can extract information and knowledge, since they need to be processed and interpreted to be useful.
While intelligence is the responsibility of a marketing department, with dedicated professionals and specific tools, the success of its implementation depends on the adherence of the entire team.
What are the areas of Marketing Intelligence?
To help you understand how Marketing Intelligence works, we will now present the main areas that can be part of this system.
It's important to note that these areas can and should work together to generate more intelligence for marketing, rather than operating in silos.
Furthermore, you are not limited to these areas that we are going to present. You can apply intelligence to a variety of marketing strategies.
