In fact, pay per click has proven to be an important part of a well-structured digital marketing plan . A pay to play advertising strategy is an affordable and effective way to generate fabulous results.
PPC is also a valuable tool for testing which ads work and which don't provide the desired results .
In this article, you will find a wealth of information about PPC such as:
First of all, what does PPC stand for?
PPC vs. CPC: Understand the difference
What are PPC models?
Why is the PPC model important to armenia email list 105644 contact leads drive short-term success?
How to Promote the Success of Your PPC Strategy?
Get involved and learn more!
Are you ready to learn how PPC can help you build your brand and drive more conversions?
Don't stop!
First of all, what does PPC stand for?
If you want to expand your online reach and share your amazing products and services with the world, it is imperative that you include PPC in your campaigns.
Basically, pay per click is part of an online marketing strategy whose main objective is to help you expand your customer base.
Unlike free organic reach that gets smaller and smaller over time, PPC consists of ads that you pay for to get your brand in front of your target audience.
Simply put, PPC buys visits to your website in the SERPs . Even when you do a search on Google, you've probably come across many such ads, right?
This is because companies are increasingly betting on this model since in the SERPs the ads are generally shown above or to the right of the results , thus drawing the attention of users so that they click on said links.
In this way, under this system, the advertiser pays every time an interested party clicks on their ad.
When executed properly, PPC:
generate qualified leads;
create a successful customer journey ;
provides a significant return on investment (ROI).
It's a pay to play scenario and it works!
Note what appears when we search for the word “jeans” on Google. There are millions of results, but the ads at the top of the results are the ones that really catch your attention.
Search for "jeans" on Google.
Google, the technology giant, holds over 90% of the market share of all search engines around the world and receives an average of over 63,000 searches per second every day.
