And growing your customer base drives business growth.That’s why it’s specific database by industry important to understand what lead generation trends your competitors are leveraging, which trends have seen success in the last year, and how you can replicate them for your brand. Thankfully, we’ve done the hard work for you. Here are five lead generation trends to watch (and implement) in lead generation trends to watchare you ready to generate more qualified leads, increase visitor traffic, and acquire more customers? Let’s dive in.
Trend : personalizationaccording to statistica, digital advertising spending amounted to $ billion in and is forecasted to reach $ billion by clearly, online ads aren't going to lose their charm as a marketing strategy anytime soon.And with this increase in digital ads, brands need to be more intentional about personalizing their content — emails, ads, in-app messaging, or creating a personalized onboarding experience. Audiences want personalized, tailored content to get them excited about what your brand offers.
