When we refer to an organization's internal communication, we are mainly reporting on the information flows that run through the different hierarchical levels.
In this sense, it is important to know the different forms of communication that can occur within a company, namely: vertical, horizontal and 360° communication. Continue reading and find out more!
Vertical Communication
This communication basically respects the level of positions in a company (from bottom to top or from top to bottom). Therefore, this type of communication can be divided into two flow directions: ascending and descending.
Upward vertical communication
Upward vertical communication occurs from the bottom up, that is, when vp media email lists an employee communicates with a professional who holds a higher position. For example, when a communications manager reports to the company's CEO.
Vertical downward communication
This communication occurs from top to bottom, that is, when the department leader communicates with his subordinates. This communication often occurs through instructions, announcements and company rules.
Horizontal Communication
Horizontal communication occurs essentially between professionals at the same hierarchical level, whether they are from the same company or not.
This type of communication facilitates the coordination of tasks and generates more unity among employees, as it allows the sharing of relevant information between employees at the same level.
Using the previous example, it can be said that horizontal communication exists when professionals interact with each other, whether to share information, clarify doubts or make requests.
However, if one of them reports to the company's CEO, this communication becomes an upward vertical flow (from bottom to top).
360° Communication
360° communication, as the name suggests, represents a complete view of all the business communication tools used and their possible interactions with the digital environment in which we live.
However, for this communication to be fluid and reach the large audience intended by the company, it is necessary to define more assertive communication strategies and techniques, in order to provide a good experience with the brand.
Therefore, it can be said that 360° communication has come to surpass old communication concepts, as it does not focus on the product and/or service to be sold, but on people.
In short, it integrates content needs, dissemination and relationships between employees and their external audience.
In this trajectory, the public becomes a great propagator of the brand, wanting to work in the company, as well as being part of its causes, defending them and promoting them.
Last but not least, it is essential to talk about the transversal communication flow.
This communication model, quite popular in startup-type companies, allows information to be shared equally among employees, that is, the flow goes in all directions, without distinction of levels and, therefore, without centralization.
Be aware that information sharing, whether done through vertical, horizontal or 360° communication, must happen in a balanced way, because once just one of them is too polarized, the credibility and quality of relationships between employees and the external public may be compromised.
Did you enjoy this post about communication? If so, leave a comment on this text and share with us, and with our other readers, what actions and strategies you use to improve your company’s communication.
