This story makes you realize that your shop doesn't have to be perfect to generate revenue. But unfortunately, it also happens often enough that opportunities are missed. For example, I came across a site of a local jeweler with no less than three stores. During the busiest period of the year (and still) this jeweler only had a landing page that said 'Our new website will appear here soon'. With this you know for sure that no revenue is generated.
It is important to keep your customer base connected to you. De Dondersteen did this not only by starting another webshop but also simply started a new Instagram account with which they had even more netherlands telegram data followers in a few days than before.
Let's get started!
Have you not yet made plans for this year to also sell products online? Then I want to challenge you as an SME to start this year. Or with improving your online customer base. As soon as you do decide to sell online, you immediately have a valuable sales channel. The online search for new customers can cost a lot of money. And with that you can never compete with the big boys. What can you do? What you normally do in your store: ensure returning customers by making and keeping in touch with them.
2. Independence
What we learned during the pandemic is that we need to be less dependent on external suppliers. You can think of suppliers of products but also of services. Shopping Tomorrow Expert group 'Cross-border E-commerce' made a podcast in which one of the managers talked about the first months of the pandemic. Due to the enormous demand, they quickly discovered that their shipping partner could never ship it alone. Some packages were left behind in the logistics center because there was no more room. They then had to switch very quickly and decided to no longer be dependent on one shipping party.
