Localized Programmatic Advertising

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I recently spoke to the owner of an event organization, who managed to convert his business model from offline to online in a very short time and with trial and error. Forrester Research writes in European Edition Predictions 2021 that in 2021, CX leaders of digital brands will widen the gap with the competition by further concentrating on core CX competencies. This will help them grow faster.

e Importance of Local Marketing in 2021 [5 Trends]
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In the past year, countless new possibilities and technologies have emerged in the areas of search, advertising, social media and e-commerce. This, combined with the changing shopping behaviour of new zealand telegram data consumers, offers endless new possibilities for local marketing. It has made companies with multiple locations realise the relevance of local marketing. This is the tipping point. We list five trends for local marketing that you should keep an eye on in the coming year.


1. Localized content
2. There will also be a lot of online shopping locally
3. Be local on social: Instagram Checkout is coming!
4. Local campaigns to attract customers to your physical store

1. Localized content



A trend we can no longer ignore in 2021. Content localization is the process of adapting brand expressions for specific markets, regions or locations. The same content for all markets or locations no longer meets the needs of the local consumer.

Any brand with multiple locations should localize their content across all channels, so that customers feel more personally addressed. This is positive for the brand experience. Think of all forms of content across all possible channels: social media, email, online and communication in physical stores.