This is one of the main pillars in customer relationships and also one of the most susceptible to errors. To keep consumers delighted with your company and, consequently, loyal, make sure you are adopting the best practices in the market .
Below, we will present some of them so that you can rethink the relationship with the customer in your own company. Follow along!
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Do you know the real problem of the person you are serving?
One of the biggest secrets to a successful relationship with a customer is knowing how to put their problems, desires and expectations above your own. In other words, it is essential to know what each person needs and then seek solutions.
To do this, it is necessary to accurately define the target audience profile. Who is this individual, where do they live, what is their income, personality, goals and problems? All of these questions are essential for an effective strategy.
Identifying your expectations can make a difference when vp manufacturing production email lists it comes to nurturing your relationship with your client. Think of a person seeking the services of a lawyer, for example. Their problem is easy to identify: they need to seek their rights or be accountable. These expectations, however, can range from feeling safe to obtaining complete and quick information.
There are a few ways to discover your audience’s desires and improve your overall relationship. They are:
Always ask
It may seem obvious, but opening a dialogue with your customers improves your understanding of them and also conveys interest, which helps to build loyalty. These questions help when thinking about marketing.
Have data
Whether through notes or research results , have data at hand that can support strategic decisions for your communication. You can use this information to segment email marketing or personalize content.
Be open to improvements
Dealing with negative feedback is not an easy task, but it can lead to many improvements in your service and even in your relationship. Open a communication channel so that customers can give their opinion about your company.
Do you know how to communicate with him?
Based on the data collected about your audience profile, it is time to fine-tune your communication. If it is efficient, it can bring customers closer and build loyalty, which will consequently also be reflected in the profitability of your business.
In the age of social media , the perception that customers have of your company becomes even stronger. Any dissatisfaction is quickly exposed and, in the same way, positive reviews can influence those who are looking for your products or services. Therefore, adopt some measures to improve communication with your target audience:
Define communication channels
A first step to improving communication is to define which channels will be used, taking into account the needs and objectives of your target audience. Telephone support, the use of WhatsApp and a presence on social media are just some of the examples that may make sense in your strategy.
Despite common sense, keep in mind that you don’t need to be everywhere you can. Define the ones that make sense for your target audience and invest your efforts in them.
Plan the content
Look for topics that are relevant to the customer when filling your blog and social networks. This way, the public will return on their own and will feel more inclined to interact, as they know that they will find articles that interest them there, which may even solve a problem they face.
In addition to researching the topic, also plan the tone and language you will use. Think about your goals and how you want to be perceived by the client: more formal, more approachable, using slang or not, etc.
Try to be objective. Speeches that are too convoluted tend to turn people off — and this applies to both oral and written communication.
