One is to ignore the error and continue working : “If it works, it works…” And in the case of small typos this is the most common and even recommended, but if the error has a greater impact we must take measures. If it is an error that affects conversion more than the relationship with the user we must put in place some action to correct this deviation and try petroleum manufacturers email lists to recover those lost opportunities.
If on the contrary, it is a problem in the interpellation of the user , a contact without permission, or too frequent (let’s not abuse their “trust”)… the time has come to ask for forgiveness . For example, in this case, from oDesk they addressed a member of our team by the wrong name (a certain “Mollie”). The next day, they corrected their mistake and apologized: A more serious and curious case is that of Mini , who accidentally flooded the inboxes of its prospects by receiving a multitude of complaints. Mini took advantage of this situation, in addition to apologizing, to turn this apology into a public relations action, sending through direct marketing, a chocolate rose, a roll of insulating tape and a can of " SPAM " to the affected users. All of this accompanied by the following message:
Nothing says 'I'm sorry' quite like flowers and chocolate, so we've combined the two and enclosed a chocolate rose. But if you're allergic to flowers (or chocolate), we hope this duct tape will help fix things up. Or, if you're ever feeling annoyed again, you can de-stress using this particularly squeezable can of spam.
Translation:
“Nothing says sorry like flowers and chocolate, so we’ve combined them in the chocolate rose enclosed. If you’re allergic to roses (or chocolate), we hope the duct tape will help fix that. If you ever feel upset again, you can de-stress by squeezing this can of SPAM.”
Do you know of any similar cases that have reached your inbox? What do you do when a mistake slips through your email marketing strategy? Have you ever had to apologize?
