However, there is still a long way to go to improve in this area, and in the meantime, and aware that until recently it was children in countries such as China or India who were responsible for handling waste materials and the damage that this was doing to them, Apple has launched a major recycling program.
A program that has been extended to 95% of the countries in which it sells its products and that since 1994 has already meant the diversion of 37.6 million kilos of equipment from landfills. Also, in 2008, the company recycled 15 million kilos of electronic waste. An incredible figure, since it represents 41.9% of the world's recycling rate and which is expected to be exceeded in 2010, reaching 50% of the total.
As Apple explains, “there are three ways to reduce a vp purchasing officer email lists product’s energy consumption: using more efficient power supplies, components that require less energy, and programs that manage energy consumption.” The company has implemented all three methods.
Firstly, the computers already have power supplies capable of reducing the electrical consumption needed to operate them. Likewise, Macs use “efficient hardware components that work closely with the operating system to conserve energy.”
Apple’s computers have achieved such energy efficiency that they are capable of reducing the speed of the processor in the minimum period of time it takes between pressing one key and the next.
All of these actions have led Apple to obtain the Energy Star seal, which certifies that all of its computers comply with strict protocols for energy efficiency and respect for the environment.
And since you can’t preach without setting an example, Apple has transferred this philosophy to its offices and its employees. All the company's facilities are lit with low-consumption light bulbs and each room has motion sensors that turn them on or off depending on whether or not there are people in it. A measure that has already resulted in savings of more than two million kilowatts.
into this project. At the moment, the Austin complex is running entirely on this type of energy source and the aim is for the central offices in Cork (Ireland) and Elk Grove (USA) to do the same in a short time.
Finally, and to reduce the emissions that employees generate when travelling to their offices, in the United States they already enjoy incentives for using public transport and have the option of using free buses powered by biodiesel.
It was to be expected that a company with such a natural logo would take into account that without respect for the environment... there is no Apple of any kind.
