Example of native advertising
Image courtesy of Investopedia
Unlike traditional banner ads, native ads look like regular content and generate 53% more views than traditional banners.
Different types of native advertising include:
In-feed/content ads - displayed in social media feeds
Content recommendation ads - appear as recommended articles on websites.
Search ads - appear at the top of search results, blending in with organic results.
Sponsored Content – Partner with influencers or other websites to create content.
This content promotion tactic is especially effective when combined with other promotion strategies such as social media advertising and paid promotion.
12. Use internal links and content hubs
Using internal links and creating content hubs are great content promotion strategies.
Internal links help search engines understand your site better and keep your target audience on it longer. It's a smart way to promote the content you've already created.
Content hubs connect to smaller pieces of content, making it easy for your audience to find all the information they need. Plus, search engines love content hubs because they show that your site has a lot of relevant content.
For example, Fitness & Lifestyle groups make it easy for visitors to find and explore valuable content on a variety of topics.
Content Hub
Image via goodfood
13. Participate in online communities and forums.
Online communities and forums are virtual spaces where people with similar interests gather to communicate, share, and learn from each other. They are great for content promotion because they can increase your search traffic and help search engines notice your content.
These may include:
Reddit and Cora
Niche forums
Facebook and LinkedIn Groups
Discord servers
Industry Communities
Specialized subreddits
When you share your content in these places, you directly reach your target audience, helping them discover the valuable content you've created. This content often includes relevant keywords that improve your search results.
These communities allow you to interact with different audience segments and understand their needs, making your content promotion efforts more effective. Plus, you won’t spend as much as you would on paid promotion or other expensive digital marketing channels.
Frequently asked questions
Q1: What is content promotion?
Content promotion involves maximizing the reach of your content — blog posts and videos — by ensuring that it reaches as many people as possible. You can promote your content on your social media accounts using search engines and paid promotion, such as social media advertising.
The goal is to deliver valuable content to your target audience to whatsapp number philippines increase your website traffic and search engine traffic.
Q2: What are the 7 types of promotion?
They include:
Social Media Promotion
Email Marketing
Search Engine Optimization (SEO)
Paid advertising, such as Google Ads or social media advertising
Influencer Marketing
Guest sending
Internal link
Q3. How to create a content promotion strategy?
To create a content promotion strategy:
Conduct audience research
Use multiple channels to promote your content
Try different promotion tactics such as paid advertising and guest blogging.
Repurpose existing content
Track your promotion efforts to see what works best.
