Segmenting your email list will help you send the right messages to consumers based on where they are in the conversion funnel.
Divide your email list into segments
For example, a coupon may benefit consumers who are ready to purchase your product or service. In contrast, those in the evaluation stage may benefit from a comparison chart of different products or services that may be useful to them.
Be mindful of timing when collecting emails. You wouldn't propose on the first date, right? But if you've been casually dating for 15 years, you might want to rethink your strategy.
5. Create stunning popups with Hello Bar to promote your newsletter
Pop-ups work great when used correctly. It's like bringing flowers on a first date. Trite? Sure. Overdone? Sure. But it still works.
Use Hello Bar to create a sign out popup that appears only when the visitor tries to leave.
Ensure it is attention-grabbing and eye-catching. More importantly, offer something your audience can't trash.
6. Make it as easy as possible to subscribe to your newsletter
Have you ever been on a date where your date interrogated you like you were a murder suspect?
You might get a similar feeling when you come across a registration form like this:
Make it as easy as possible to subscribe to your newsletter
Who has time for all that? If you ask for too much information—and yes, we 're exaggerating a bit here—your prospects will ask for the bill before you've even gotten the appetizers .
You may also like:
17 Great Welcome Email Examples to Inspire Your Campaign
Email Marketing with Subscriptions: 13 Best Practices for Better Results
7. Offer upgrades and discounts to customers who sign up
Incentive is the most important word we want you to take away whatsapp numbers usa from this article. Remember it. Write it on a sticky note and stick it on your computer monitor. Whatever.
You need to motivate people to sign up for your email list. Collecting email addresses is a transaction. You want people to sign up for your email list, but what are you going to do for them?
Take a look at this top panel:
Offer upgrades and discounts to customers who sign up
Not very convincing, right? But we can spice it up to make you want to choose in :
Offer upgrades and discounts to customers who sign up
That's better.
Selecting a pain point and establishing contact with a potential client
Offering a way to solve a pain point for free using a compelling number
Adding a call to action that reflects the offer