Let's face it, your restaurant may offer the best pizza in the region, but if your window display doesn't make people want to come in, unfortunately no one will try it...
It's much the same with email. First you look, then you read. The design should serve your interface and the messages you want to convey.
Specifically, no matter how interesting your vp media email lists message is, if your email design is not up to par, the Internet user will move on to something else.
Email design is even more important when talking to potential customers.
A common mistake made by marketers is to think that an email sent to the CRM will be just as successful in terms of customer acquisition. However, the profile of a potential customer is very different from that of a customer who has already been won over by your brand. Communication codes must be adapted to this target.
What are the pitfalls to avoid?
Come on, we'll help you!
A quick rundown of best practices in designing acquisition emails to boost your KPIs
The Dataventure Checklist
1. Template
2. Offer
3. Visuals
4. 4. Call to action
5. Answer
1. Template
"Is there a maximum length for an email layout?
It's a question that many of our advertisers have asked themselves at some point.
The answer There is no set length for sending engagement emails. However, we have found that the longer the creative , the more the message is drowned out by too much information, which can penalize results .
Our recommendation, try short templates (1 or 2 blocks) and long templates (4 blocks) to see which one works best with your target audience.
If you opt for a long template, choose a different topic for each block . This will increase your chances of capturing their interest and encouraging them to click on it if the previous message didn't convince them.
The key point to remember : The first block of your email creative should include your offer and the main CTA (call to action). The prospect should understand the subject of your email as soon as they see it in their inbox to encourage them to keep scrolling.
