I might as well warn her from the start that this shot won't be very effective. In other words, you won't necessarily wake up your sleeping beauty with a single email, even if it contains a very attractive promotional offer. It may not be enough to make her want you...
No, to achieve your goals, you will need to deploy a multi-stage strategy to manage inactive contacts . That is, the automated email scenario.
Your only goal? Reactivation. But you will use vp manufacturing production email lists this opportunity to produce new content and emails and exploit unusual angles. The most important thing is to put yourself in the subscriber's shoes to understand their indifference to reminders.
What makes an Internet user stop responding to your emails ? In what mood did they receive them? Did they feel too harassed? Was the content simply not appropriate? Did they change their email address? Were they greatly affected by Johnny's departure? Or by the crisis linked to his inheritance?
Perhaps the easiest way to do this is to ask them directly through a satisfaction questionnaire to get their current communication strategy on track.
This type of email shows genuine interest on your part – your prospect will feel valued … and then it’s time for a second chance! In other words, click, then click!
Whatever scenario you create to manage your inactive contacts, always include a “last word” message. This way, you let your target know that if they don’t respond, your solicitations will cease and their address will disappear from your database.
You can also ask them directly: "Do you want to continue receiving our newsletters ? " It is well known that in the event of a breakup, an old-fashioned "no" can help to move on and remain good friends. In any case, harassment should be avoided and it is not worth sending emails without a reply.
One of the keys to preventing your prospects from going into a vegetative state is not to wait too long to provide them with the appropriate treatment. Ideally, you should even reactivate them before they can be considered dormant .
To achieve this, there is nothing better than strictly following good email sending practices beforehand.
