What is OneClick SMS?
OneClick SMS is a patented technology from Dataventure. It is designed to accelerate lead conversion . It requires no form or data entry from the recipient. In the SMS, affinity segmentation and an encrypted/personalized short URL ingest the data.
Dataventure Data At , we use insights to support your segmentation strategy.
To create an audience dedicated to an SMS campaign , we cross vp design officers email lists declarative and behavioral approaches:
Sociodemographic criteria: age, gender, income, family, etc.
Behavioural and intentional criteria: web browsing score, sectorial appetite, responsiveness, declarative purchase intentions;
Geographic criteria: postal codes, INSEE codes, IRIS codes, local, multi-local or national campaigns.
A mobile landing page is built with the goal of maximizing conversion . A OneClick call-to-action (CTA) button is inserted for lead collection, with a primary domain controller (PDC) without data entry. Contact data is transmitted in WS to the CRM.
Namely: What are the other modules offered by Dataventure to improve the performance of your SMS campaigns?
Store location - local pickup: coordinates of your stores, access;
Videos: promoting your offers through autoplay video;
Animations: interactive experiences, gamification, scratch tickets, games, etc. ;
Content: Highlight your different offers by sliding and/or scrolling;
Collection forms: retrieval of prospect coordinates, custom qualification questions.
What are the advantages of OneClick SMS?
160 characters are not always enough to convey the desired message. Inserting a link allows you to say more, to present the offer in more detail . The link inserted in the SMS is tracked. It is possible to follow the performance of the campaign in real time : delivery rate, delivery speed, click rate, conversion rate, unsubscribe rate, etc.
The contact is encouraged to click since there is only one link. This improves their understanding of the SMS. In fact, the recipient does not have to wonder which link to click on.
The average click rate for an SMS marketing campaign is 20% . The retention rate is 60%.
