Marketing trends in 2020
Posted: Tue Dec 03, 2024 9:44 am
Home > Digital Marketing > Marketing trends in 2020
Marketing trends for 2020 | Tresbombillas Digital Marketing Agency
No Comments
Do you want to know the marketing trends for 2020? Today at Tresbombillas we leave you an article where we will explain what to do to be successful and stay up to date with marketing news.
1. Voice search
We have been hearing for a few years now that voice searches are an upward trend. But in 2020 we must be very attentive since it is expected that 50% of searches on Google will be carried out thanks to voice search. For this reason, it is very important to adapt the SEO strategy to this type of search.
Are you wondering what to do to adapt to this type of search? It's very easy, you just have to create a conversational tone, that is, replace the famous keywords with phrases that we use when speaking.
Furthermore, voice searches are no longer the only thing that are done on Google these days. Smart speakers are currently the fastest growing device in the world, with the latest available data showing that nearly half a million Spanish households have one of these devices. Despite the growing number of people asking questions to Alexa, Siri and Google Home, marketing and advertising opportunities have been very scarce. But this is starting to change. More and more brands are working on creating valuable content for users adapted to smart speakers.
2. Human and close treatment of the brands
A few years ago, brands used to communicate through vp maintenance email lists messages via TV or radio, and they did not offer feedback or conversation to the customer.
Nowadays, this has changed a lot. Users want to be able to contact the brand quickly and easily. Therefore, in order for communication between users and brands to flow, communication with each client must be personalized. In order to personalize the conversation with each client, we must know as much as possible about our brand's potential clients. A hyper-personalized relationship is going to be the main marketing trend in 2020, so don't be left behind. Find the perfect strategies to know the interests of your target. In addition, offer your users interactive content and new experiences to achieve engagement and loyalty towards your brand.
3. Chats and messages between customer – brand
Some messaging channels like WhatsApp or Facebook Messenger used to be reserved for communication between individuals, but for some time now brands have seen the potential of these.
These channels are increasingly being used to offer customer service and brand promotion. In 2018, WhatsApp Business was even launched, an application similar to the one we all know but focused on business-customer communication. Are you still not working on this type of communication for your business? Then get up to date to offer your customers the best online service.
4. Social media generates sales
The number of purchases made through social channels is increasing. According to the 2019 Annual Study of Social Networks in Spain, 55% of users say they have searched for information about products or services on Social Networks before making a purchase.
It's a growing trend, so a good strategy for 2020 will be to create posts to make products available to users through social networks. Images work very well, but short videos achieve even better results. Some brands redirect the user to the product page on their e-commerce through posts on social networks. However, platforms such as Facebook or Instagram allow integrated purchases, which makes things much easier for sellers.
5. Important role of videos
Did you know that more than 100 million hours of video are watched on Facebook every day? And that YouTube has more than a billion active users?
The importance of video is constantly increasing, and more and more brands are using this format to advertise. Facebook or Instagram are ideal platforms to show users more about your brand through videos. This type of video conveys trust and closeness, helping your brand to gain popularity and engagement.
On the other hand, video ads get more engagement and better results than other advertising formats. According to data from Forbes, 90% of customers say that videos help them make purchasing decisions, and online shoppers who watch demo videos are almost twice as likely to buy a product.
6. Shifting ad spend from Facebook to Instagram
Instagram is becoming an increasingly interesting platform for brands, to the point of becoming one of the trends to follow in 2020. According to Social Bakers, in 2019, spending on Instagram advertising grew while investment in Facebook decreased, due to the fact that the first social network offers better levels of engagement. So if you want to invest in advertising this year, invest in Instagram. Of course, you must have a well-cared-for profile that offers interesting information, otherwise the advertising will not be successful. These are the trends that marketing will follow in 2020. Do you have any questions about how to apply them in your business? Send us an email or call us at 644 435 953 to consult with our team all your questions. We hope you liked our article and if so… Share it!
Marketing trends for 2020 | Tresbombillas Digital Marketing Agency
No Comments
Do you want to know the marketing trends for 2020? Today at Tresbombillas we leave you an article where we will explain what to do to be successful and stay up to date with marketing news.
1. Voice search
We have been hearing for a few years now that voice searches are an upward trend. But in 2020 we must be very attentive since it is expected that 50% of searches on Google will be carried out thanks to voice search. For this reason, it is very important to adapt the SEO strategy to this type of search.
Are you wondering what to do to adapt to this type of search? It's very easy, you just have to create a conversational tone, that is, replace the famous keywords with phrases that we use when speaking.
Furthermore, voice searches are no longer the only thing that are done on Google these days. Smart speakers are currently the fastest growing device in the world, with the latest available data showing that nearly half a million Spanish households have one of these devices. Despite the growing number of people asking questions to Alexa, Siri and Google Home, marketing and advertising opportunities have been very scarce. But this is starting to change. More and more brands are working on creating valuable content for users adapted to smart speakers.
2. Human and close treatment of the brands
A few years ago, brands used to communicate through vp maintenance email lists messages via TV or radio, and they did not offer feedback or conversation to the customer.
Nowadays, this has changed a lot. Users want to be able to contact the brand quickly and easily. Therefore, in order for communication between users and brands to flow, communication with each client must be personalized. In order to personalize the conversation with each client, we must know as much as possible about our brand's potential clients. A hyper-personalized relationship is going to be the main marketing trend in 2020, so don't be left behind. Find the perfect strategies to know the interests of your target. In addition, offer your users interactive content and new experiences to achieve engagement and loyalty towards your brand.
3. Chats and messages between customer – brand
Some messaging channels like WhatsApp or Facebook Messenger used to be reserved for communication between individuals, but for some time now brands have seen the potential of these.
These channels are increasingly being used to offer customer service and brand promotion. In 2018, WhatsApp Business was even launched, an application similar to the one we all know but focused on business-customer communication. Are you still not working on this type of communication for your business? Then get up to date to offer your customers the best online service.
4. Social media generates sales
The number of purchases made through social channels is increasing. According to the 2019 Annual Study of Social Networks in Spain, 55% of users say they have searched for information about products or services on Social Networks before making a purchase.
It's a growing trend, so a good strategy for 2020 will be to create posts to make products available to users through social networks. Images work very well, but short videos achieve even better results. Some brands redirect the user to the product page on their e-commerce through posts on social networks. However, platforms such as Facebook or Instagram allow integrated purchases, which makes things much easier for sellers.
5. Important role of videos
Did you know that more than 100 million hours of video are watched on Facebook every day? And that YouTube has more than a billion active users?
The importance of video is constantly increasing, and more and more brands are using this format to advertise. Facebook or Instagram are ideal platforms to show users more about your brand through videos. This type of video conveys trust and closeness, helping your brand to gain popularity and engagement.
On the other hand, video ads get more engagement and better results than other advertising formats. According to data from Forbes, 90% of customers say that videos help them make purchasing decisions, and online shoppers who watch demo videos are almost twice as likely to buy a product.
6. Shifting ad spend from Facebook to Instagram
Instagram is becoming an increasingly interesting platform for brands, to the point of becoming one of the trends to follow in 2020. According to Social Bakers, in 2019, spending on Instagram advertising grew while investment in Facebook decreased, due to the fact that the first social network offers better levels of engagement. So if you want to invest in advertising this year, invest in Instagram. Of course, you must have a well-cared-for profile that offers interesting information, otherwise the advertising will not be successful. These are the trends that marketing will follow in 2020. Do you have any questions about how to apply them in your business? Send us an email or call us at 644 435 953 to consult with our team all your questions. We hope you liked our article and if so… Share it!