Discover what the Hreflang tag is and how to use it to generate real results in International SEO
Posted: Tue Dec 17, 2024 6:23 am
The hreflang tag is a programming language element used to indicate that a page should be displayed to users of a specific country or language.
Marketing analysts must be constantly connected to market niches, especially when working for companies that want to reach other countries, this includes knowing global markets.
And, in terms of digital marketing , the Hreflang Tag is a fundamental aspect in this type of strategies.
If you still don't know what this tag is or what it's used for exactly, don't worry.
We prepared this post with the intention of explaining democratic republic of the congo email list 243504 contact leads everything to you. We invite you to read it to the end so that you understand what it is about, apply our advice and get more results from this tag. Enjoy reading!
What is the Hreflang Tag?
Introduced by Google in December 2011, the hreflang attribute allows you to show search engines the relationship between web pages in alternative languages.
That is, it is very useful when you create specific content for a local audience.
The Hreflang tag sends a signal to search engines when a user searches in a certain language and expects to find results in that language instead of a page with similar content in another language.
For example, if you create an English version of your home page originally made in Spanish, you would mark it as “English” using the hreflang = “en”.
This way, people with an IP address whose search engine has reason to believe they are in an English-speaking country will discover your page in English instead of Spanish.
This can decrease your bounce rate and increase your conversions by ensuring your target audience reaches the most appropriate version of your page.
Hreflang can also be used to show that you have content targeted to single language variants.
If that's the case, you can segment your pages even further, specifically by extending the hreflang attribute with annotations that indicate which region the localized content is for.
For example, for Spain the hreflang is “es-es”, while for Mexico it is “es-mx”. This is particularly useful for geographically segmenting users and for controlling variations in currency, shipping, zones and culture.
Of course, other SEO factors can override the hreflang attribute and cause a different version of your page to rank higher.
To provide search engines with the clearest possible signals about which language pages should be displayed in, and in which language, check to see if you're using other international SEO best practices, which we'll discuss later.
How does the Hreflang tag work?
Now that you know what the Hreflang tag is, let's see how it works.
Where can it be inserted?
Hreflang tags can be placed in the page markup, the HTTP header, or the sitemap . Use only one of these locations.
Marketing analysts must be constantly connected to market niches, especially when working for companies that want to reach other countries, this includes knowing global markets.
And, in terms of digital marketing , the Hreflang Tag is a fundamental aspect in this type of strategies.
If you still don't know what this tag is or what it's used for exactly, don't worry.
We prepared this post with the intention of explaining democratic republic of the congo email list 243504 contact leads everything to you. We invite you to read it to the end so that you understand what it is about, apply our advice and get more results from this tag. Enjoy reading!
What is the Hreflang Tag?
Introduced by Google in December 2011, the hreflang attribute allows you to show search engines the relationship between web pages in alternative languages.
That is, it is very useful when you create specific content for a local audience.
The Hreflang tag sends a signal to search engines when a user searches in a certain language and expects to find results in that language instead of a page with similar content in another language.
For example, if you create an English version of your home page originally made in Spanish, you would mark it as “English” using the hreflang = “en”.
This way, people with an IP address whose search engine has reason to believe they are in an English-speaking country will discover your page in English instead of Spanish.
This can decrease your bounce rate and increase your conversions by ensuring your target audience reaches the most appropriate version of your page.
Hreflang can also be used to show that you have content targeted to single language variants.
If that's the case, you can segment your pages even further, specifically by extending the hreflang attribute with annotations that indicate which region the localized content is for.
For example, for Spain the hreflang is “es-es”, while for Mexico it is “es-mx”. This is particularly useful for geographically segmenting users and for controlling variations in currency, shipping, zones and culture.
Of course, other SEO factors can override the hreflang attribute and cause a different version of your page to rank higher.
To provide search engines with the clearest possible signals about which language pages should be displayed in, and in which language, check to see if you're using other international SEO best practices, which we'll discuss later.
How does the Hreflang tag work?
Now that you know what the Hreflang tag is, let's see how it works.
Where can it be inserted?
Hreflang tags can be placed in the page markup, the HTTP header, or the sitemap . Use only one of these locations.