Discover the types of YouTube ads and how to explore them to benefit your digital presence
Posted: Tue Dec 17, 2024 6:51 am
YouTube ads have become increasingly important for companies' digital positioning strategy on social media.
There is no doubt that audiovisual content is the topic of the moment. There are many materials, especially video, created in this format that is on the rise in today's Digital Marketing environment.
To give you an idea, 51.9% of marketers say video is the best-performing content format.
In this scenario, one platform stands out. It doesn't take much to figure out which one we're talking about, right?
YouTube has over a billion users , which represents almost egypt email list 1.7 million contact leads a third of all people with Internet access in the world. Staggering numbers, don't you think? But there is much more to say about this expansion of the format. Some of them are:
more than 300 hours of video uploads are made per minute;
YouTube receives 30 million visitors a day;
In total, 3.5 billion hours are watched per month on the platform;
6 out of 10 people prefer to watch videos online rather than on television.
Video consumption on the platform is expected to increase further, as it shows a 60% growth in hours watched each year.
That's right, YouTube is great for users, which means it's great for businesses too. After all, in the digital world you have to adapt to consumer habits and customs .
YouTube ads represent a unique opportunity to reach your audience through videos, all with features like cost control, audience segmentation, and results measurement.
But how do they work? What types of ads are available? If you have these doubts, don't despair! In this article, we will answer these questions so that your company can start its campaigns right away.
How to create ads on YouTube?
First of all, there are a few prerequisites to start advertising on YouTube. They are as follows:
have a Gmail account ;
create a YouTube channel ;
register with Google Adwords .
After that, you just need to accept the terms and conditions, link your Adwords account to YouTube and start producing your campaigns. Easy, right?
How do I link my Adwords account to YouTube?
To link your Adwords account to YouTube, there is no big mystery. Just follow the steps below:
Log in to your Google Adwords account and copy the Customer ID, which is displayed in the top right corner of the page;
There is no doubt that audiovisual content is the topic of the moment. There are many materials, especially video, created in this format that is on the rise in today's Digital Marketing environment.
To give you an idea, 51.9% of marketers say video is the best-performing content format.
In this scenario, one platform stands out. It doesn't take much to figure out which one we're talking about, right?
YouTube has over a billion users , which represents almost egypt email list 1.7 million contact leads a third of all people with Internet access in the world. Staggering numbers, don't you think? But there is much more to say about this expansion of the format. Some of them are:
more than 300 hours of video uploads are made per minute;
YouTube receives 30 million visitors a day;
In total, 3.5 billion hours are watched per month on the platform;
6 out of 10 people prefer to watch videos online rather than on television.
Video consumption on the platform is expected to increase further, as it shows a 60% growth in hours watched each year.
That's right, YouTube is great for users, which means it's great for businesses too. After all, in the digital world you have to adapt to consumer habits and customs .
YouTube ads represent a unique opportunity to reach your audience through videos, all with features like cost control, audience segmentation, and results measurement.
But how do they work? What types of ads are available? If you have these doubts, don't despair! In this article, we will answer these questions so that your company can start its campaigns right away.
How to create ads on YouTube?
First of all, there are a few prerequisites to start advertising on YouTube. They are as follows:
have a Gmail account ;
create a YouTube channel ;
register with Google Adwords .
After that, you just need to accept the terms and conditions, link your Adwords account to YouTube and start producing your campaigns. Easy, right?
How do I link my Adwords account to YouTube?
To link your Adwords account to YouTube, there is no big mystery. Just follow the steps below:
Log in to your Google Adwords account and copy the Customer ID, which is displayed in the top right corner of the page;