An industry whose value has exceeded 220 billion dollars
Neomobile, a global mobile entertainment and commerce company, and Rainbow, the European and world leader in the production of animated cartoons and feature films, continue to consolidate their collaboration within the thriving niche of mobile animation. Whether it is Disney classics or popular Cartoon Network series, in recent years this niche has seen a significant boom in apps and services that provide users with an interactive experience full of unique content that goes far gcash data beyond simply watching a movie or TV series.
In line with this trend, more and more companies in the mobile sector are deciding to find allies in the world of animation and vice versa. An example of this is the collaboration forged in December last year between Neomobile and Rainbow, which ended up producing the subscription video streaming service, Rainbow Toons, which was successfully launched in Spain. This service not only serves as evidence of an important niche within the world of mobile entertainment, but also helps us remember everything that has happened since the days when musical tones were the kings of mobile entertainment.Tickets for nearby concertsSmartphone Deals
Until recently, mobile entertainment was limited to music ringtones and wallpapers. However, recent technological advances and the rise of the smartphone (and also the tablet) ended up changing the rules of the game for mobile entertainment. Thanks to these advances, an entire ecosystem began to be built that was geared towards the production and monetization of entertainment services, which have found in the exponential development of related applications and services the main evidence of this business model.
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In fact, figures compiled by Juniper Search estimate that mobile entertainment revenue will reach $65 billion in 2016. Likewise, a study by Millennial Media and comScore had already established in 2012 that the entertainment sector led digital product purchases on smartphones with a 47% market share. In addition, we must take into account the magnitude of the animation industry, whose global value has already exceeded $220 billion, becoming a fundamental economic pillar in several countries. In China, for example, it is estimated that by the end of this year, the mobile animation market will reach $3 billion.