This is essentially the challenge every B2B marketing leader faces when hiring and coordinating talent. There are a range of skills they need to reach their objectives, but there are also budget constraints – and balancing these two is essential to produce maximum return on investment (ROI).
The following article explores how marketing mobile number data and business leaders can respond to that challenge and organize their team to produce optimal results.
Expect to learn:
10 key roles every B2B marketing team needs (Are you missing any?)
3 essential factors that impact marketing efficiency (Are you hitting them all?)
4 common pitfalls that waste time and money (Is your team falling victim to them?)
b2b-marketing-team
10 Key Roles Every B2B Marketing Team Needs
Few B2B marketing teams can produce optimal results without the following skill sets and expertise:
1. Research & Strategy
B2B marketing stems from a deep understanding of the audience and market you are targeting. The research, analysis and strategizing involved in producing clear, actionable insights and plans requires a specific set of skills. At the very least, the leader of your marketing teams needs to possess these skills and understand your market inside and out.
2. Pay-Per-Click Advertising
From Google PPC to LinkedIn paid social ads, the average B2B organization uses a range of paid advertising channels – and they need an expert who can ensure their budget is well spent and optimized over time. This includes everything from audience research and supporting the production of high-performing ad creatives to daily keyword management and bid adjustments.
