You can get by with just a social media plan, but having a full-scale strategy can help you see even more success.
Why do you need a social media strategy?
Putting together a social media strategy takes a lot of time and effort, so it’s important to understand why you need to actually invest said time and effort.
It aligns your social media presence with larger marketing and business goals. For example, if you’re hoping to use social media to generate sales, you can incorporate social commerce and related content into your strategy.
It defines what, when, and where you post, so you’re not wasting time. Define your content’s overall themes and figure out how to emotionally connect with your audience.
It shows how to measure performance and gauge success, so you can continue to grow. Knowing your goals and which KPIs to track can help you make sense of the muddled world of social media ROI.
It keeps everyone on your team organized and on the same page. When you have a documented strategy, you can make sure everyone knows what to do, even when you bring on new hires.
It helps you explain to higher ups and stakeholders what you’re doing on social media. Strategies help you better sell social media to your boss, the C-suite, and other higher ups.
How to create a social media strategy
Let’s start with a quick primer. Watch our five-minute video that covers the key components of any social media strategy, regardless of your business size, team size, or industry.
