7. Put the CTA Above the Fold
A call-to-action (CTA) is a statement that's designed to prompt an immediate response like a purchase or sign-up. Your CTA should be “above the fold,” which means that it should be on the top portion of the screen. When you scroll down, that's considered “below the fold.”
Make sure to have your main message and CTA before the point where recipients would have to scroll down to see them. Also, repeat the CTA at least three times throughout the email in different places customers mobile phone number list and formats to increase the likelihood of a conversion.
8.
Personalize your email greeting with your contacts' first names to grab their attention and make the email seem more human. Many email marketing tools allow you to customize the greeting of your email campaign so it automatically inserts the name of your contacts into the email subject line and/or body.
9. Use a Mobile-Friendly Design
Don’t design or use email templates wider than 650 pixels because recipients will be forced to scroll horizontally to read your email, which is particularly difficult if the email is being read on a mobile device. Keep your email widths between 500-650 pixels to prevent layout issues on mobile and desktop so recipients don’t bounce.
10. A/B Test to Optimize Campaigns
A/B testing (aka "split testing") is comparing two versions of something — in this case, an email — to figure out which is the better-performing variation. It works by separating your recipients into two groups: Group A receives the normal email and Group B receives the email with a specific variation.
With A/B testing, you’re able to see whether recipients are more or less likely to take an action if your email was different. You can A/B test anything like the subject line, CTA, design, email copy, or images.
Make Email Marketing Work for Your Business
With these tactics, you’ll be able to increase open and engagement rates, which can ultimately increase your ROI. Whether you’re new to email marketing or have been using it for years, let Sales & Marketing Technologies help you drive more conversions with a robust strategy. Book a free discovery call today!
