What objectives should a good advertising campaign pursue?
Posted: Tue Dec 17, 2024 8:43 am
Allocating part of the income to invest in an advertising campaign is a decision that companies cannot take lightly. And even more so, given an economic situation like the one left by the coronavirus pandemic.
Even so, digital advertising and marketing will be of great help to differentiate ourselves from our competitors.
In this post with updated content , we review the brands that have best adapted their campaigns in these times.
Traditionally, when talking about advertising budgets , we tend to oman phone number data ssociate them with large companies, corporate giants with millions to invest in advertising (especially traditional advertising). But it is true that Internet advertising has opened up a world of opportunities for SMEs, much more than in other major media such as, for example, radio or television.
Thanks to more affordable costs, small and medium-sized businesses are growing by leaps and bounds on the Internet, although, according to some studies , only 55% of Spanish SMEs have a department dedicated to communication and marketing (due to the little importance that entrepreneurs give to this area).
However, social media still reigns supreme: 45% of business owners allocate part of their budget to marketing activities, specifically on Twitter, Facebook, Instagram, among other social channels.
For all these reasons, when a company decides to invest money in an advertising campaign, it must not only be clear about the communication channels to be used (Internet, television, radio, press, etc.), but it must also know the general and specific objectives that must be achieved to define the success of the action.
This depends on factors such as the life cycle phase of the advertised product or service and the type of advertising to be carried out, as well as the target market of our organization.
Even so, digital advertising and marketing will be of great help to differentiate ourselves from our competitors.
In this post with updated content , we review the brands that have best adapted their campaigns in these times.
Traditionally, when talking about advertising budgets , we tend to oman phone number data ssociate them with large companies, corporate giants with millions to invest in advertising (especially traditional advertising). But it is true that Internet advertising has opened up a world of opportunities for SMEs, much more than in other major media such as, for example, radio or television.
Thanks to more affordable costs, small and medium-sized businesses are growing by leaps and bounds on the Internet, although, according to some studies , only 55% of Spanish SMEs have a department dedicated to communication and marketing (due to the little importance that entrepreneurs give to this area).
However, social media still reigns supreme: 45% of business owners allocate part of their budget to marketing activities, specifically on Twitter, Facebook, Instagram, among other social channels.
For all these reasons, when a company decides to invest money in an advertising campaign, it must not only be clear about the communication channels to be used (Internet, television, radio, press, etc.), but it must also know the general and specific objectives that must be achieved to define the success of the action.
This depends on factors such as the life cycle phase of the advertised product or service and the type of advertising to be carried out, as well as the target market of our organization.