How to send email marketing campaigns correctly in Outlook
Posted: Tue Dec 03, 2024 10:03 am
How to send email marketing campaigns correctly in Outlook
The Outlook email sending and receiving service is one of the most used due to its integration with Windows. The thing is that mass Email Marketing sending in Outlook has to follow some guidelines. Here you will learn more about how to take advantage of this tool.
Post Content
What you need to know to launch Email Marketing campaigns in Outlook
1. User selection
2. Type of document and subject
3. Greeting and sending line
Reasons to use a professional email marketing tool to send mass emails.
What you need to know to launch Email Marketing campaigns in Outlook
First of all, let's get one thing straight: you can send mass emails with Outlook, but that's not its specialty . Generally, this tool is at its best when you're sending an email to a single recipient or to small groups.
If you plan to send mass emails frequently, you're probably more interested in a free Email Marketing tool . The problem with Outlook, beyond the design, lies in the problems with sending messages to more than 250 people. Also, since Outlook is a personal tool, it's much easier for your emails to be marked as SPAM. In any case, and to get out of trouble, Outlook could help you send messages to a few people that aren't too complex .
That said, you do need to have some prior knowledge of how the tool works. And the truth is, if you don't have any prior experience, you're going to have to get familiar with it. In order to be successful in the submission process, you need to keep in mind these points that apply to the 2016 version . The process isn't very difficult , but you do need to follow it.
1. User selection
The first thing you need to do is choose who you are going to send the email to . This requires that you first have a database with your contacts' addresses.
Experiential marketing for email marketing
Once you have the information, you should open the tool , go to the “People” tab and select the users you want to send the email to. Then, click on “Mail Merge” to access the next menu. Keep in mind that this process may take a while, so don’t get nervous because it’s normal.
Unlike other tools, selecting recipients is the first step in the process. Therefore, we advise you to be very clear about who you are going to send it to.
2. Type of document and subject
When you are in the Mail Merge menu, you need to click on the “ Format Letters” option in the “Document Type” tab and “Email” in the “Merge” tab . As you can see, the idea is to send a simple communication that arrives quickly. Remember that, in these cases, you won’t be able to make too many design flourishes.
The subject line must be covered because it is generic for each and every recipient. To do this, you must go to the “Subject Line of the Message” and include the text you consider appropriate there. The subject line must be common to all people and remember that it must be a phrase that attracts attention.
3. Greeting and sending line
Once you have accepted, you will enter the “Merge” tab and then the “Write and Insert Fields” menu . There you have the option of writing a generic or personalized greeting line , and it is by far advisable to choose the second option . We all like to be addressed by our name and that does not break the formality if there have been previous interactions.
Are you ready? Well, now we come to the last steps before sending your mass email. In “Merge to Email” you can compose the message and, once it is ready, you can send the message. To do this, you just have to click on “Finish and merge” .
The importance of generating premium content for your users
Reasons to use a professional email marketing tool to send mass emails.
Email Marketing in Outlook is one of the eventual possibilities that you can use if you lack better alternatives. However, if you are an SME, or a brand, to make mass mailings you should have an email marketing software , these are the main reasons:
Outlook only allows you to send 300 emails per day, so working vp security email lists with large audiences is not viable under this umbrella , and this point is key in any digital marketing strategy; personalizing and segmenting campaigns is a vital point to improve their performance.
Improve your delivery rate by more successfully getting your emails to your recipients. Free providers such as Gmail, Hootmail or Outlook do not have servers with the same level of reputation as those of a specialized tool, and this is a very important element when it comes to ensuring that your emails reach your customers' inboxes.
They allow you to analyze your results to optimize your future actions . Something simple but crucial in any marketing action, obtaining statistics is extremely important in email marketing, whether for:
Evaluate the success of a campaign through indicators such as opening rate and click rate
Measure the performance of your campaigns. After sending your emails, you need to know if they were delivered correctly, how many people opened them, how many clicked on the links, whether they purchased through them, etc.
Only with a correct analysis of results will you be able to evaluate your strategy and analyze which aspects are working well and which ones need improvement . Neither Gmail nor Outlook offer you this analysis tool, while an email marketing service like Mittum shows you all the key KPIs.
Managing subscription cancellations . Doing this process manually is very complicated and tedious, and it is also quite difficult to ensure that all cancellation requests are taken into account.
Easily design your newsletter . Mittum offers a Drag&Drop and a series of basic templates without the need to know HTML code or programming.
Outlook does not allow you to automate actions or schedule emails. In this sense, anticipation and planning are very important for any digital marketing action, so if you really want to take advantage of the full potential of the channel, you should have a professional tool that allows you to carry them out.
Last but not least, with professional email marketing tools you can ensure proper compliance with the GDPR.
The Outlook email sending and receiving service is one of the most used due to its integration with Windows. The thing is that mass Email Marketing sending in Outlook has to follow some guidelines. Here you will learn more about how to take advantage of this tool.
Post Content
What you need to know to launch Email Marketing campaigns in Outlook
1. User selection
2. Type of document and subject
3. Greeting and sending line
Reasons to use a professional email marketing tool to send mass emails.
What you need to know to launch Email Marketing campaigns in Outlook
First of all, let's get one thing straight: you can send mass emails with Outlook, but that's not its specialty . Generally, this tool is at its best when you're sending an email to a single recipient or to small groups.
If you plan to send mass emails frequently, you're probably more interested in a free Email Marketing tool . The problem with Outlook, beyond the design, lies in the problems with sending messages to more than 250 people. Also, since Outlook is a personal tool, it's much easier for your emails to be marked as SPAM. In any case, and to get out of trouble, Outlook could help you send messages to a few people that aren't too complex .
That said, you do need to have some prior knowledge of how the tool works. And the truth is, if you don't have any prior experience, you're going to have to get familiar with it. In order to be successful in the submission process, you need to keep in mind these points that apply to the 2016 version . The process isn't very difficult , but you do need to follow it.
1. User selection
The first thing you need to do is choose who you are going to send the email to . This requires that you first have a database with your contacts' addresses.
Experiential marketing for email marketing
Once you have the information, you should open the tool , go to the “People” tab and select the users you want to send the email to. Then, click on “Mail Merge” to access the next menu. Keep in mind that this process may take a while, so don’t get nervous because it’s normal.
Unlike other tools, selecting recipients is the first step in the process. Therefore, we advise you to be very clear about who you are going to send it to.
2. Type of document and subject
When you are in the Mail Merge menu, you need to click on the “ Format Letters” option in the “Document Type” tab and “Email” in the “Merge” tab . As you can see, the idea is to send a simple communication that arrives quickly. Remember that, in these cases, you won’t be able to make too many design flourishes.
The subject line must be covered because it is generic for each and every recipient. To do this, you must go to the “Subject Line of the Message” and include the text you consider appropriate there. The subject line must be common to all people and remember that it must be a phrase that attracts attention.
3. Greeting and sending line
Once you have accepted, you will enter the “Merge” tab and then the “Write and Insert Fields” menu . There you have the option of writing a generic or personalized greeting line , and it is by far advisable to choose the second option . We all like to be addressed by our name and that does not break the formality if there have been previous interactions.
Are you ready? Well, now we come to the last steps before sending your mass email. In “Merge to Email” you can compose the message and, once it is ready, you can send the message. To do this, you just have to click on “Finish and merge” .
The importance of generating premium content for your users
Reasons to use a professional email marketing tool to send mass emails.
Email Marketing in Outlook is one of the eventual possibilities that you can use if you lack better alternatives. However, if you are an SME, or a brand, to make mass mailings you should have an email marketing software , these are the main reasons:
Outlook only allows you to send 300 emails per day, so working vp security email lists with large audiences is not viable under this umbrella , and this point is key in any digital marketing strategy; personalizing and segmenting campaigns is a vital point to improve their performance.
Improve your delivery rate by more successfully getting your emails to your recipients. Free providers such as Gmail, Hootmail or Outlook do not have servers with the same level of reputation as those of a specialized tool, and this is a very important element when it comes to ensuring that your emails reach your customers' inboxes.
They allow you to analyze your results to optimize your future actions . Something simple but crucial in any marketing action, obtaining statistics is extremely important in email marketing, whether for:
Evaluate the success of a campaign through indicators such as opening rate and click rate
Measure the performance of your campaigns. After sending your emails, you need to know if they were delivered correctly, how many people opened them, how many clicked on the links, whether they purchased through them, etc.
Only with a correct analysis of results will you be able to evaluate your strategy and analyze which aspects are working well and which ones need improvement . Neither Gmail nor Outlook offer you this analysis tool, while an email marketing service like Mittum shows you all the key KPIs.
Managing subscription cancellations . Doing this process manually is very complicated and tedious, and it is also quite difficult to ensure that all cancellation requests are taken into account.
Easily design your newsletter . Mittum offers a Drag&Drop and a series of basic templates without the need to know HTML code or programming.
Outlook does not allow you to automate actions or schedule emails. In this sense, anticipation and planning are very important for any digital marketing action, so if you really want to take advantage of the full potential of the channel, you should have a professional tool that allows you to carry them out.
Last but not least, with professional email marketing tools you can ensure proper compliance with the GDPR.