incurred for those who violate the law
Posted: Tue Dec 17, 2024 9:28 am
Best Practices of Email Marketing
Many businesses use email marketing to promote their products or services, but their ROI varies greatly depending on the quality of the emails. Use these simple but effective best practices so your email open and clickthrough rates climb in the right direction.
1. Don’t buy email addresses
Purchasing email lists is never generally a great idea. No matter how whatsapp number list desperate you might be to start getting eyes on a campaign, purchasing an email list will never get you great results — mainly because the people on the list never agreed to receive content from you.
2. Follow CAN-SPAM rules
This is huge for getting your emails delivered (and out of spam). CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that was passed in 2003. Essentially, it establishes the rules for commercial email and commercial messages, gives recipients the right to have a business stop emailing them, and outlines the penalties
Here are a few highlights:
Include your valid physical postal address in every email you send out
Give recipients a clear way to opt-out (i.e., unsubscribe) of every email you send
Use clear "From," "To," and "Reply to" language that accurately reflects who you are
Avoid "no-reply" or similar sender names, which prevent recipients from opting out of an email newsletter if they'd like to
Never sell or transfer any email addresses to another list
All of the rules for this law are available on the FTC's website.
3. Send emails from a real person
Sending emails from a real person versus a company account or donotreply address will increase your open rates. Based on many A/B tests done over the years, recipients are more likely to trust and open emails from a personalized sender name.
4. Email new contacts within 24 hours
Take advantage of when you’re fresh on your prospect’s mind. By emailing your new subscriber within a 24-hour timeframe, such as a thank you, introduction, or offer, you set up expectations and build your brand.
If you don’t have an automated process for this, it's time to start thinking about sales and marketing automation.
Many businesses use email marketing to promote their products or services, but their ROI varies greatly depending on the quality of the emails. Use these simple but effective best practices so your email open and clickthrough rates climb in the right direction.
1. Don’t buy email addresses
Purchasing email lists is never generally a great idea. No matter how whatsapp number list desperate you might be to start getting eyes on a campaign, purchasing an email list will never get you great results — mainly because the people on the list never agreed to receive content from you.
2. Follow CAN-SPAM rules
This is huge for getting your emails delivered (and out of spam). CAN-SPAM (Controlling the Assault of Non-Solicited Pornography And Marketing) is an act that was passed in 2003. Essentially, it establishes the rules for commercial email and commercial messages, gives recipients the right to have a business stop emailing them, and outlines the penalties
Here are a few highlights:
Include your valid physical postal address in every email you send out
Give recipients a clear way to opt-out (i.e., unsubscribe) of every email you send
Use clear "From," "To," and "Reply to" language that accurately reflects who you are
Avoid "no-reply" or similar sender names, which prevent recipients from opting out of an email newsletter if they'd like to
Never sell or transfer any email addresses to another list
All of the rules for this law are available on the FTC's website.
3. Send emails from a real person
Sending emails from a real person versus a company account or donotreply address will increase your open rates. Based on many A/B tests done over the years, recipients are more likely to trust and open emails from a personalized sender name.
4. Email new contacts within 24 hours
Take advantage of when you’re fresh on your prospect’s mind. By emailing your new subscriber within a 24-hour timeframe, such as a thank you, introduction, or offer, you set up expectations and build your brand.
If you don’t have an automated process for this, it's time to start thinking about sales and marketing automation.