Marketing attracts those who do not come themselves
Posted: Tue Dec 17, 2024 9:36 am
Some aspiring entrepreneurs rely solely on word of mouth when starting their business. But it only pays off 100% in isolated cases. How can customers of a paint and varnish factory located on the other side of town find out that they have the lowest prices for paint and drying oil if the company's price list is not published anywhere?
Marketing can be used to effectively promote products, and some of them do not require large financial costs. Advertising, mailings, thematic posts on social networks, contests using hashtags, discounts, promotions, articles in specialized publications - this is only part of what can be used to increase recognition of the company and its products.
Example. You are the owner of a recently opened grocery store active telegram number data in a multi-story residential building. As a rule, the entrances to the building are located on one side, and commercial premises on the other. So in your case, the sign "Minimarket" is noticed only by those passing by. Residents of the building may not suspect for a long time that there is a store next to them.
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Types of Marketing: Choosing the Right One
Types of Marketing: Choosing the Right One
This is especially true for those who constantly use their personal vehicles. At the same time, car owners are the most promising clients, since their income is usually higher than average. The best option for informing about the opening of a store would be to place leaflets in mailboxes, which will describe the range of products, work schedule, availability of promotions, etc.
Marketing pushes for product improvement
It is very difficult to sell something that people do not need. And it is almost impossible to make it a permanent sale. Marketing can help identify the true needs of the audience, which may be a little veiled.
It is necessary to determine what is more important for potential customers: quality, availability, ease of use, aesthetics or a combination of any parameters. Understanding this will make it easier to choose a product promotion strategy and bring it to perfection from the consumer's point of view.
Example. You are a manufacturer of quality cosmetics and sell them at retail at average market prices. But the sales level of your products is an order of magnitude lower than that of your competitors. Moreover, the customer's need for quality goods is fully satisfied.
As a result of the conducted analysis of the target audience, it turns out that the majority of buyers are young women who prefer cosmetics in bright and beautiful packaging. All you have to do is change the packaging design and record an increase in sales.
Marketing can be used to effectively promote products, and some of them do not require large financial costs. Advertising, mailings, thematic posts on social networks, contests using hashtags, discounts, promotions, articles in specialized publications - this is only part of what can be used to increase recognition of the company and its products.
Example. You are the owner of a recently opened grocery store active telegram number data in a multi-story residential building. As a rule, the entrances to the building are located on one side, and commercial premises on the other. So in your case, the sign "Minimarket" is noticed only by those passing by. Residents of the building may not suspect for a long time that there is a store next to them.
Read also!
Types of Marketing: Choosing the Right One
Types of Marketing: Choosing the Right One
This is especially true for those who constantly use their personal vehicles. At the same time, car owners are the most promising clients, since their income is usually higher than average. The best option for informing about the opening of a store would be to place leaflets in mailboxes, which will describe the range of products, work schedule, availability of promotions, etc.
Marketing pushes for product improvement
It is very difficult to sell something that people do not need. And it is almost impossible to make it a permanent sale. Marketing can help identify the true needs of the audience, which may be a little veiled.
It is necessary to determine what is more important for potential customers: quality, availability, ease of use, aesthetics or a combination of any parameters. Understanding this will make it easier to choose a product promotion strategy and bring it to perfection from the consumer's point of view.
Example. You are a manufacturer of quality cosmetics and sell them at retail at average market prices. But the sales level of your products is an order of magnitude lower than that of your competitors. Moreover, the customer's need for quality goods is fully satisfied.
As a result of the conducted analysis of the target audience, it turns out that the majority of buyers are young women who prefer cosmetics in bright and beautiful packaging. All you have to do is change the packaging design and record an increase in sales.