reviews when making purchase decisions
Posted: Tue Dec 17, 2024 10:18 am
Recency of reviews matters.
When reviews are posted can have an impact on shoppers. According to BrightLocal's Local Consumer Review Survey 2020, 86% of consumers say they only look at reviews from the past three months, 73% only take into account reviews within the last month, and 50% only consider reviews from the past two weeks.
This proves again the importance of having fresh reviews regularly whatsapp mobile number list posted so consumers can trust that their experience will match the review.
Conclusion: Boost Sales with Online Reviews
While you might have already known that online reviews were important, we hope you found some statistics here that helped further your understanding of how consumers perceive and use
For example, you likely know that consumers are more influenced by online reviews than they have been in the past, but would you have guessed that negative reviews can actually improve conversions, or that consumers are more interested in product reviews than discounts? That's why it's vital to have an online reviews strategy to drive more business.
Schedule a free strategy session with Sales & Marketing Technologies to learn about our internet marketing solutions!
Editor's Note: This post was originally published in February 2018 and has been updated for accuracy and comprehensiveness.
Holiday digital marketing is unique from your year-round marketing activities because of the spike in online and traditional shopping, along with more brands competing for shoppers’ attention. If you want a bigger piece of the action, there are a variety of digital marketing tactics you can use to build a sales-generating holiday campaign.
Let’s review some of the most effective ways to use digital marketing during the holidays for higher sales and profitability.
8 Tactics to Boost Holiday Sales
When reviews are posted can have an impact on shoppers. According to BrightLocal's Local Consumer Review Survey 2020, 86% of consumers say they only look at reviews from the past three months, 73% only take into account reviews within the last month, and 50% only consider reviews from the past two weeks.
This proves again the importance of having fresh reviews regularly whatsapp mobile number list posted so consumers can trust that their experience will match the review.
Conclusion: Boost Sales with Online Reviews
While you might have already known that online reviews were important, we hope you found some statistics here that helped further your understanding of how consumers perceive and use
For example, you likely know that consumers are more influenced by online reviews than they have been in the past, but would you have guessed that negative reviews can actually improve conversions, or that consumers are more interested in product reviews than discounts? That's why it's vital to have an online reviews strategy to drive more business.
Schedule a free strategy session with Sales & Marketing Technologies to learn about our internet marketing solutions!
Editor's Note: This post was originally published in February 2018 and has been updated for accuracy and comprehensiveness.
Holiday digital marketing is unique from your year-round marketing activities because of the spike in online and traditional shopping, along with more brands competing for shoppers’ attention. If you want a bigger piece of the action, there are a variety of digital marketing tactics you can use to build a sales-generating holiday campaign.
Let’s review some of the most effective ways to use digital marketing during the holidays for higher sales and profitability.
8 Tactics to Boost Holiday Sales