What is the difference between Expertise and Experience ?
Posted: Wed Dec 18, 2024 3:38 am
Following the EAT concept, Google has announced a change to evaluate its search results by changing this term and incorporating a new letter to the acronym, which becomes EEAT . In this way, the EAT is now completed taking into account the degree of experience of the person involved in the content.
What is Google's EEAT and what changes have we seen since the last EAT?
Although it had already been mentioned about three years earlier, since 2018, the EAT concept within Google's guidelines became a very familiar and widely used term in the world of SEO . These acronyms represented the criteria to be taken into account by the Google team to evaluate content and classify it in search results. Let's remember the meaning of these acronyms.
Expertise : The author of a content must have knowledge about the topic discussed on a web page.
Authoritativeness : In addition to the author being an expert in the subject matter, it is recommended that other experts or authorities within the sector mention this author, page or content.
Trustworthiness : Positive ratings and comments, transparency, displaying an accessible contact page, having a secure payment method or offering clear information about the website or the author increase the level of trust.
However, since December 15, 2022, Google has updated its search rater guidelines and has named the new concept EEAT . This term incorporates a new letter, another E which stands for Experience .
The terms Expertise and Experience can be confusing, in fact, both can be translated into Spanish as Experiencia. With the EEA, this new E for Experience refers to the fact that the author of the bulk sms romania must have had a real and direct experience to talk about the topic , such as using a product or visiting a place.
Using the example of a doctor, Expertise would be his knowledge and qualifications and Experience would be the years he has been practicing his work as a professional.
Although the EAT term Expertise has previously been considered as Experience as well, it is more appropriate to translate it as Knowledge and consider Experience as Experience .
EEAT in SEO, what new factors need to be taken into account?
EAT has been used in SEO as a way to assess the quality and authenticity of content on a website . In other words, to achieve good visibility in searches, it is important to meet the criteria of Expertise, Authority and Trust.
Maintaining the EEA is very important for search engine results, ranking positioning and visibility ; so that Google's quality evaluators can better classify your page, it is also important that it is updated frequently and that the content is original and useful. Therefore, quality, freshness and usefulness will make Google value content as relevant and give it more priority, granting it greater visibility and, as a consequence, obtaining a greater number of visits.
EEAT and YMYL, the perfect combination for a quality website according to Google
Google recognizes that it places greater importance on content that may significantly affect people’s health, financial stability, or the well-being of society.” These topics are grouped under the acronym YMYL, which stands for “Your Money or Your Life.” Content that falls under the term YMYL is content that deals with medical, economic, financial, legal, or security-related information . The perception of Google’s quality evaluators on this type of content is very relevant when it comes to displaying it in search results.
What is Google's EEAT and what changes have we seen since the last EAT?
Although it had already been mentioned about three years earlier, since 2018, the EAT concept within Google's guidelines became a very familiar and widely used term in the world of SEO . These acronyms represented the criteria to be taken into account by the Google team to evaluate content and classify it in search results. Let's remember the meaning of these acronyms.
Expertise : The author of a content must have knowledge about the topic discussed on a web page.
Authoritativeness : In addition to the author being an expert in the subject matter, it is recommended that other experts or authorities within the sector mention this author, page or content.
Trustworthiness : Positive ratings and comments, transparency, displaying an accessible contact page, having a secure payment method or offering clear information about the website or the author increase the level of trust.
However, since December 15, 2022, Google has updated its search rater guidelines and has named the new concept EEAT . This term incorporates a new letter, another E which stands for Experience .
The terms Expertise and Experience can be confusing, in fact, both can be translated into Spanish as Experiencia. With the EEA, this new E for Experience refers to the fact that the author of the bulk sms romania must have had a real and direct experience to talk about the topic , such as using a product or visiting a place.
Using the example of a doctor, Expertise would be his knowledge and qualifications and Experience would be the years he has been practicing his work as a professional.
Although the EAT term Expertise has previously been considered as Experience as well, it is more appropriate to translate it as Knowledge and consider Experience as Experience .
EEAT in SEO, what new factors need to be taken into account?
EAT has been used in SEO as a way to assess the quality and authenticity of content on a website . In other words, to achieve good visibility in searches, it is important to meet the criteria of Expertise, Authority and Trust.
Maintaining the EEA is very important for search engine results, ranking positioning and visibility ; so that Google's quality evaluators can better classify your page, it is also important that it is updated frequently and that the content is original and useful. Therefore, quality, freshness and usefulness will make Google value content as relevant and give it more priority, granting it greater visibility and, as a consequence, obtaining a greater number of visits.
EEAT and YMYL, the perfect combination for a quality website according to Google
Google recognizes that it places greater importance on content that may significantly affect people’s health, financial stability, or the well-being of society.” These topics are grouped under the acronym YMYL, which stands for “Your Money or Your Life.” Content that falls under the term YMYL is content that deals with medical, economic, financial, legal, or security-related information . The perception of Google’s quality evaluators on this type of content is very relevant when it comes to displaying it in search results.