Once a general list of competitors has been db center uk compiled, they can be further divided into groups: direct . Those that are very similar to your company in terms of scale, range of products/services, website functionality; indirect . These may be companies offering similar products, but targeting a different target audience; potential . Companies that may move into the group of direct competitors under certain conditions. The range can be compared as follows: product categories This will help you organize your work and see who your real biggest competitor is. Building a competitor map At this stage, the strengths and weaknesses of the companies are identified and the information obtained is presented in the form of a graph or diagram.
To create a competitor map, you need to collect data on what opportunities are available on your clients' web resources. For example, for an online store, the following parameters are compared: access to the main menu; feedback methods; the ability to search for individual product categories; choice of options for ordering, payment and delivery of products and others. If the main goal is to compare the product range, then the product groups presented on the site are studied. An example of a competitive analysis can be formatted as follows: competitor analysis Next, identify the strengths of the product or brand. Understanding the areas in which the company excels will help it focus on these areas to best reach its target audience.
