This time of confinement would change our consumption habits , further accelerating a trade that had already been booming for some time: the sale of products online. However, this new scenario also bulk sms poland caused a growth in local and proximity commerce, encouraging purchases in neighborhoods due to the impossibility of making further trips. All sectors were affected by these changes, including opticians and hearing aids ; not only among older people, but also among a younger audience.
Given the many changes caused by the global health situation and age habits, how is the optical sector doing today?
Situation of the optical sector
In Spain there is one optician for every 5,000 inhabitants. Today, the optician and hearing aid sector is a solid sector that has been able to adapt in a context in which purchases were made 100% online. This sector has seen an increase in the sale of solutions to see and hear better for different reasons:
The harm caused to young people as a result of their new consumer habits. Excessive exposure to screens and the use of headphones at a volume above the recommended level are influencing this part of the population.
Has the COVID-19 pandemic changed the mindset of online shoppers?
According to a survey conducted by the Cetelem Observatory , the pandemic brought about a significant change in consumption, causing online shopping to skyrocket during the lockdown period .
Can we say that this habit has brought about a change in consumer mentality that will continue over time? These are the data provided by the report:
40 % of consumers surveyed say they already made most of their purchases online before the pandemic and will continue to do so.
36 % of consumers have changed their mindset, as they say that before the pandemic they always or almost always went to a physical store and that, starting in 2021, they made more purchases online.
18 % admit to having purchased online as a result of the restrictions caused by the pandemic, but that they will return to doing so in physical stores.
6 % say they have never made a purchase online and will not do so again.
