Morgan Stanley
Posted: Wed Dec 18, 2024 4:03 am
During the global recession, the popularity and public trust of financial institutions plummeted. In response, corporate social responsibility became an important way for brands to regain public trust. Morgan Stanley was no exception. The company’s Capital Creates Change initiative is designed to rejuvenate the company’s reputation and relationship with the public. This involves highlighting the value Morgan Stanley brings not only to its clients, but to its communities and society at large.
The campaign showcases the company’s role in the evolution of technology, infrastructure and culture, all in service of improving the world in one way or another. On its social channels, Morgan Stanley regularly features quality articles and podcasts exploring topics ranging from healthcare to consumer issues.
The numbers indicate that Morgan Stanley’s rehabilitation efforts are successful. The brand local marketing email list has an audience score of 9.0 with 96% positive sentiment from audiences on the posts.
The challenge of gaining and maintaining long-term customer trust is applicable to most industries. However, it is much more difficult to navigate in finance, an area where compliance issues have held a societal stranglehold for many years.
Finance can seem difficult to understand and sometimes frighten consumers. Therefore, it is important for brands to allay these consumer concerns. Creating a conversation and building relationships through social media can ultimately gain trust in the brand.
Brands like Chase have tied finance to popular areas of interest, while others like Capital One and Morgan Stanley have highlighted the human impact of finance. What Nasdaq and the New York Stock Exchange have done is also notable, using social to make the intricacies of financial markets accessible. The onus is on these brands, and others in the financial industry, to use their high profile on social for the greater good: happy customers.
Conclusions
Digital Marketing for the Financial Industry 2019 is framed by a series of digital marketing trends that should be prioritized. You don't have to focus on all of them at once, but you should definitely make sure to include as many as you can in your marketing strategy.
However, your marketing and sales team may be under pressure to generate a strong return on investment. They must rely more than ever on big data to handle the growing complexities of the financial sector, hoping to meet consumer needs for convenience and comply with increasingly complex regulatory rules.
Understanding and leveraging Digital Marketing trends for the Financial Industry and using advanced tools will be critical to bottom-line results in 2019.
The campaign showcases the company’s role in the evolution of technology, infrastructure and culture, all in service of improving the world in one way or another. On its social channels, Morgan Stanley regularly features quality articles and podcasts exploring topics ranging from healthcare to consumer issues.
The numbers indicate that Morgan Stanley’s rehabilitation efforts are successful. The brand local marketing email list has an audience score of 9.0 with 96% positive sentiment from audiences on the posts.
The challenge of gaining and maintaining long-term customer trust is applicable to most industries. However, it is much more difficult to navigate in finance, an area where compliance issues have held a societal stranglehold for many years.
Finance can seem difficult to understand and sometimes frighten consumers. Therefore, it is important for brands to allay these consumer concerns. Creating a conversation and building relationships through social media can ultimately gain trust in the brand.
Brands like Chase have tied finance to popular areas of interest, while others like Capital One and Morgan Stanley have highlighted the human impact of finance. What Nasdaq and the New York Stock Exchange have done is also notable, using social to make the intricacies of financial markets accessible. The onus is on these brands, and others in the financial industry, to use their high profile on social for the greater good: happy customers.
Conclusions
Digital Marketing for the Financial Industry 2019 is framed by a series of digital marketing trends that should be prioritized. You don't have to focus on all of them at once, but you should definitely make sure to include as many as you can in your marketing strategy.
However, your marketing and sales team may be under pressure to generate a strong return on investment. They must rely more than ever on big data to handle the growing complexities of the financial sector, hoping to meet consumer needs for convenience and comply with increasingly complex regulatory rules.
Understanding and leveraging Digital Marketing trends for the Financial Industry and using advanced tools will be critical to bottom-line results in 2019.