What are they and how to include them in your digital strategy?
Posted: Wed Dec 18, 2024 4:06 am
Innovation and digitalisation are enabling the creation of multi-channel campaigns in which OOH and DOOH advertising are implemented with guaranteed success. But what are these campaigns like and what advantages do they offer?
Innovation in all areas of advertising is increasingly present, which is why it is necessary to implement digitalization strategies taking into account all audiences and channels. And this model cannot be without OOH and DOOH advertising .
What is OOH advertising?
To understand the evolution of digital strategies, we bulk sms ukraine must start with OOH or out of home advertising , which consists of all types of advertisements that can be seen on the streets, but also in public spaces and shopping centers where the aim is to capture the attention of all audiences.
These are billboards, benches, banners on street lamps and any advertisement that shows a brand, product or service using street furniture to reach as many people as possible.
What is DOOH advertising?
The next step in OOH is DOOH or digital out of home advertising , which includes technology for commercial purposes that arise from the campaign created by the advertiser. These are mainly digital screens that can be found both outdoors and in public spaces with a large number of people, such as airports or sports stadiums.
Technology plays an important role in this type of advertising, as it puts the advertiser's creativity at their disposal to try to increase the public's attention with innovative techniques.
Examples of OOH and DOOH advertising
The continuous search for the best advertising campaigns to achieve greater effectiveness and, therefore, a better impact on the media invested, means that OOH and DOOH advertising is increasingly innovative and reaches a larger audience. That is why they are becoming more creative and more common:
OOH . This is the most traditional type of advertising and can be found on billboards, benches, banners (especially for elections, certain shows or temporary exhibitions) and canvas on buildings under construction, among others. A very creative example of this type of advertising was carried out by McDonalds with its bitten billboards, a campaign by the TBWA Paris agency . No need to explain further, everyone knows the brand behind the ad and what it wants to convey.
Innovation in all areas of advertising is increasingly present, which is why it is necessary to implement digitalization strategies taking into account all audiences and channels. And this model cannot be without OOH and DOOH advertising .
What is OOH advertising?
To understand the evolution of digital strategies, we bulk sms ukraine must start with OOH or out of home advertising , which consists of all types of advertisements that can be seen on the streets, but also in public spaces and shopping centers where the aim is to capture the attention of all audiences.
These are billboards, benches, banners on street lamps and any advertisement that shows a brand, product or service using street furniture to reach as many people as possible.
What is DOOH advertising?
The next step in OOH is DOOH or digital out of home advertising , which includes technology for commercial purposes that arise from the campaign created by the advertiser. These are mainly digital screens that can be found both outdoors and in public spaces with a large number of people, such as airports or sports stadiums.
Technology plays an important role in this type of advertising, as it puts the advertiser's creativity at their disposal to try to increase the public's attention with innovative techniques.
Examples of OOH and DOOH advertising
The continuous search for the best advertising campaigns to achieve greater effectiveness and, therefore, a better impact on the media invested, means that OOH and DOOH advertising is increasingly innovative and reaches a larger audience. That is why they are becoming more creative and more common:
OOH . This is the most traditional type of advertising and can be found on billboards, benches, banners (especially for elections, certain shows or temporary exhibitions) and canvas on buildings under construction, among others. A very creative example of this type of advertising was carried out by McDonalds with its bitten billboards, a campaign by the TBWA Paris agency . No need to explain further, everyone knows the brand behind the ad and what it wants to convey.