Young recent graduates
Posted: Wed Dec 18, 2024 4:08 am
Because it means that you are taking actions that will actually get you more students with the intention of enrolling, and in turn you will not have to invest in more techniques that are not giving you positive results.
Top Digital Marketing Trends for the Sector
In the RD Station video they touched on the topic of valuable content as part of the potential of Digital Marketing for the Education sector.
If we refer to the student as another client who goes online to consult information about his doubts or questions, high-value content becomes a key piece in building a reputation within the digital environment.
Content Marketing
People like to consume content for many reasons, for example:
They like to listen to or read good stories.
They like to read or listen to extremely useful content.
They like to read or listen to content to feel identified with something or someone.
They like to get content that helps guide their purchasing decisions .
We all go online at some point during the day to look up information related to life insurance email list our future purchases! And it is more than proven that the Distance Education market is no different.
When building a Content Marketing strategy for Distance Education companies, consider that your Buyer Persona can be made up of two types:
Parents of minors who wish to start a course or career.
You should guide both of them to begin the purchasing process with your institution, so the recommendation is that you consider three types of content:
Content for parents.
Contents for students.
Content for those in the discovery, consideration and decision stages. In other words, the idea is that the content can help you convert prospects into customers (enrolled students).
Understanding that you have several types of Buyer Personas within your target audience, consider that students are looking for a school that tries to satisfy their extracurricular needs , that nourishes their knowledge and that helps them enter the workforce.
Instead, parents may be focused on other points, such as the cost of tuition, the value that Distance Education gives to their children and, above all, the assurance that this modality will be able to cover their children's basic needs.
Thinking about these influential factors, ask yourself: how to create a Content Marketing strategy that converts?
There are a ton of resources that can help you generate conversions, and we mentioned that at the beginning.
Top Digital Marketing Trends for the Sector
In the RD Station video they touched on the topic of valuable content as part of the potential of Digital Marketing for the Education sector.
If we refer to the student as another client who goes online to consult information about his doubts or questions, high-value content becomes a key piece in building a reputation within the digital environment.
Content Marketing
People like to consume content for many reasons, for example:
They like to listen to or read good stories.
They like to read or listen to extremely useful content.
They like to read or listen to content to feel identified with something or someone.
They like to get content that helps guide their purchasing decisions .
We all go online at some point during the day to look up information related to life insurance email list our future purchases! And it is more than proven that the Distance Education market is no different.
When building a Content Marketing strategy for Distance Education companies, consider that your Buyer Persona can be made up of two types:
Parents of minors who wish to start a course or career.
You should guide both of them to begin the purchasing process with your institution, so the recommendation is that you consider three types of content:
Content for parents.
Contents for students.
Content for those in the discovery, consideration and decision stages. In other words, the idea is that the content can help you convert prospects into customers (enrolled students).
Understanding that you have several types of Buyer Personas within your target audience, consider that students are looking for a school that tries to satisfy their extracurricular needs , that nourishes their knowledge and that helps them enter the workforce.
Instead, parents may be focused on other points, such as the cost of tuition, the value that Distance Education gives to their children and, above all, the assurance that this modality will be able to cover their children's basic needs.
Thinking about these influential factors, ask yourself: how to create a Content Marketing strategy that converts?
There are a ton of resources that can help you generate conversions, and we mentioned that at the beginning.