Differences in development practices lead to differences in costs. Growth-Driven web design utilizes small, ongoing edits to the website – instead of large, one-time development projects.
The role of any growth marketer – among mobile no database other things– is to make the most meaningful, cost-effective changes possible. Growth-Driven web design also minimizes pre-launch changes because the initial iteration is a “launchpad” site – saving on pre-launch edits and extra development fees.
Lastly, the method places a focus on continuous improvement that traditional web design practices can’t. The idea is to take user data and feedback and make small iterations to the site based on that data.
TIP: Leverage heat mapping tools like Lucky Orange or Hotjar, and study Google Analytics to inform CRO decisions you make.
Benefits of Growth-Driven Design
Perhaps the most important benefit of Growth-Driven Design is the cost savings it affords the business.
But more than that, the design practice allows for more agile development – that helps make a site your users actually enjoy.
It also allows for faster time-to-launch, which is an attractive option for businesses.
Overall, it reduces web design risk. Businesses don’t have to sink serious money into a website project they aren’t even sure will effectively convert site visitors.
