The Flywheel seems to have arrived in the marketing world to stay. In fact, many specialists consider it the replacement of the famous sales funnel. That is why we think that it would be perfect for you, who are always looking to increase sales, to learn the details of this technique.
Today we have prepared this post so that you can learn jordan email list 814427 contact leads everything about this new way of managing clients and apply it to your business. Let's go together to learn more!
What is Flywheel?
It is a new concept that approaches marketing and sales from a different perspective than traditional ones, focusing much more on user loyalty . Because of that, instead of a funnel shape, it has a circular shape, to reinforce the idea that it is a cycle that has no end.
Flywheel means just that: a rotating flywheel, it is the circular gear that gives power to a machine. In this case, the flywheel is composed of attraction – engagement – user experience, with the emphasis being on the user experience phase .
If you look at it carefully, it's great: you attract your customer, you interact with them and you offer them a memorable experience, this in turn attracts new customers and the cycle repeats itself. By prioritizing the experience phase, you manage to attract and retain customers at the same time.
Why was the Flyewheel created?
To overcome the scope of the sales funnel, following and making visible from the beginning the interaction between the user and the brands.
This makes the customer lifecycle continuous and sustainable, something that every company should aim for.
Yes, the Flywheel is an ideal tool to accompany customers from the moment they become familiar with a brand and, above all, after the purchase, to motivate them to acquire new products or services.
Furthermore, the fundamental principle of this trend is to use the information that arises from interaction processes to offer better experiences to consumers and, consequently, captivate them.
Now that you know what the Flywheel is all about and why it was born, it is vitally important that you understand how it has changed Inbound Marketing. Learn about this in the next section!
