Our 2021 Dating App Marketing Guide is now available and you can download it here . Below, we also have some additional tips for marketers looking to get started in the lucrative dating app industry.
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Focus on ASO
ASO (App Store Optimization) is essential to ensure that people, especially your target audience, can discover your app in app stores. Dating apps are a highly competitive vertical, so making a good first impression and ensuring you are one of the recommended options when users search for dating apps is essential to success.
These are five very important areas you should focus on when implementing ASO.
You should also invite satisfied customers to review your app in the app store, which will give users one more reason to install your app. For example, you can ask users to rate your app after finding a certain number of potential matches, ensuring that the most active users promote your product.
