How does the Instagram algorithm work in 2021?

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Although when Instagram was born it was seen as an artistic social network, a space to share photos of trips, food and adventures with fun filters, today, 11 years after its birth, it is one of the most used social networks, with more than 500 million active users every day , which has positioned itself as a great showcase for companies. Currently, if your business or company is not on this network, it is likely that people do not believe that you exist or do not take you very seriously. Even those businesses that are not directly focused on the final public also choose to have a presence on Instagram because they understand that it has become a space as basic as a website.

As with other platforms and networks, the way bulk sms italy Instagram's algorithm works has become a great enigma for content creators, whether they are Instagrammers, influencers or marketing teams looking to sell a product. It tends to change frequently and it is not easy to determine which new parameters it uses to show more of some content or another.

What we do know is that this algorithm tends to benefit from the new formats it releases. Therefore, if we want to reach our target audience on Instagram, we should use all formats, prioritizing the use of the new ones, since they are the ones that Instagram is looking to make known. We know that Instagram is determined to compete and take part of its pie from Tiktok , so for now Reels are emerging as the main element.



Let's review some key points to understanding the Instagram algorithm and other recommendations to ensure that your content reaches your followers.

How does the Instagram algorithm work?
Unlike Google’s algorithm , which we know better and which always tends to announce its major changes, Instagram’s algorithm was a mystery for quite some time. It was unveiled in 2016 under the name “ Instagram Algorithm ”, a name that is not very complicated.